KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

OCTOBER 4, 2016

Sixty-two percent believe that their current content marketing approach is more successful than one year ago. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Third Party Referral Analysis via Google Analytics.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2017

Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Sales and Marketing Automation.

Paid Search Agency 112

Paid Search Agency Planning Ad Building Enterprise Management 112

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 26, 2014

The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Content Marketing World. Search Engine Strategies San Francisco. Events Search Engine Marketing Blog'

Conference 120

Conference B2B Marketing Planning B2B 120

EMagine B2B Blog

JANUARY 24, 2014

Google now has the ability to find and punish low quality content. Sites at top of the search engine results pages are being rewarded for links from authoritative sources and high quality content. If you want SEO success, you need a content marketing strategy for 2014! SEO has changed. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

MAY 1, 2014

Now, I don’t want to give away the entire presentation but as a preview, I want to provide a few factors companies should consider when thinking about customers and their online marketing programs. This typically means creating content, generating mentions on other sites, and even obtaining company/product reviews.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The report indicates, as we move into the future, the savviest marketers will be looking at the value of new customers from across channels, platforms, and geographies. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Online Lead Generation – 54,553 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Image Galleries. The result? News Stories.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

SEPTEMBER 9, 2013

In May, Google changed its webmaster guidelines for improving ranking, eliminating its long-standing advice to seek out high quality links. Now, Google recommends “creating high quality sites that users will want to use and share.” Connect with me ahead of time on Twitter , LinkedIn , or Google+. Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. In general, SEO Specialists possess the following skills: Search engine optimization: Knowledge and application. SEM: Search engine marketing.

SEO 80

SEO SEM Outgrow PPC 80

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

OCTOBER 25, 2013

B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. Related Searches.

SERP 120

SERP Features Top of Funnel Display 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. You choose exactly when and where your ads are seen. Maximize the productivity of your ad spending? PPC Myth Busting!

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

JANUARY 27, 2014

For B2B marketers, social media and content are important assets in both online marketing and overall business success. Customers are doing more web research earlier in the buying process and as seen above, making buying decisions based on online assets (both on-site and off-site). The Value of Google Result Positioning.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

B2B Marketing Insights - WE

MARCH 25, 2022

If you’re a b2b company, you know that ranking higher in Google is essential to your success. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. B2B SEO Solutions That Generate Real Demand. Link Building. It’s in our name! (WE

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Atomic Reach

MARCH 18, 2019

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Bryan Eisenberg is a pioneer and an international authority in online marketing. Susan Wenograd is an expert in paid search and Facebook ads. Kirk Williams – Owner at ZATO Marketing and BHive.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120