ViewPoint

JANUARY 26, 2012

Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

AUGUST 31, 2020

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. 58% would like to see it organized by industry or vertical. 42% hold managerial positions. 21% have vice president or C-level roles. 44% say they’re the primary decision maker.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

SalesIntel

JUNE 9, 2021

But if you’re right, you nailed the vertical and use case. You can use direct work mobile dials to reach the actual decision-makers and skip answering to the gatekeepers or the acting decision-makers. In this case, even if it doesn’t resonate with their challenges completely, no harm done. Subscribe to Your Prospect’s Content.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

B2B Marketing Insights - WE

MAY 3, 2018

Are they a gatekeeper who’ll push your product or service to a decision maker? Are they looking to better serve their existing market or find new industry verticals? You’ll probably reach Harvard grads differently than those from smaller liberal arts colleges. What role does your buyer have at their company? A decision maker?

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Metadata

JULY 31, 2019

The internet killed off gatekeepers. The micro-influencer is also more likely to be trusted for advice and recommendations within their vertical than a more general celebrity. Now, all of a sudden, people across the world could be looking for your next door neighbor’s opinion on purchases. times the rate of bigger celebrities.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

The internet killed off gatekeepers. The micro-influencer is also more likely to be trusted for advice and recommendations within their vertical than a more general celebrity. Now, all of a sudden, people across the world could be looking for your next door neighbor’s opinion on purchases. times the rate of bigger celebrities.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

NuSpark Consulting

OCTOBER 28, 2011

While their SEO would improve, they were trying to reach too many different vertical markets with one medium. No more waiting for the fickle media gatekeepers to get the word out. Rather than building it (a blog) and expecting that they will come, bring your content to them! You’re in control. Blogs Strengthen Customer Loyalty.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. Featured snippet: “How to get past the gatekeeper”. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Not to mention, organic CTRs are declining, and zero-click queries are rising. Featured snippet: “BANT”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

APRIL 4, 2022

Identify two or three verticals. If you want to successfully conduct B2B cold calls, you need to familiarize yourself with a handful of verticals. Who are the gatekeepers you might have to connect with before you get to reach them? Let's take a look at some B2B cold calling best practices. What's their role?

Cold Calling 59

Cold Calling Tips B2B B2B Sales 59

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information. Do you work for an organization that sells into different vertical markets? Staff your booth in a way that a person who is a “gatekeeper” (aka the qualifier) is the first touch point for your visitor. Know your pitch.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Single Grain

FEBRUARY 20, 2023

Just click on it to add it to your funnel: Alternatively, you can add a new page using one of the many available templates: Back on the main workflow editor, tapping the three vertical dots brings up a menu of options, including adding products and attaching workflows.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

Moz

JANUARY 21, 2021

There's an editorial gatekeeper. There are so many publishers out there trying to sell in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a lot of disaggregated reach there. Introduction. So let's dig in. We are talking about earned placements. Again, yes/no?

Top of Funnel 65

Top of Funnel Paid Search Agency Verticals Custom Publishing 65

Golden Spiral

MAY 16, 2019

Things like year over year revenue growth, number of partnerships, growth in employee base, new or expanded service lines and investments in new verticals. Even if you’re a private company, you can prepare a quarterly or bi-annual “company momentum” report tied to metrics that you are comfortable sharing. Key Takeaway.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

ClearVoice

MAY 5, 2020

Getting buy-in from the almighty budget gatekeepers can usually be solved with a quick competitor analysis. The content marketing hierarchy contains 11 content levels, all of which make up the interconnected structure of your entire brand experience. Knowing how everything is connected is never a bad thing, is it? Skyscraper. Foundational.

Lead Scoring 82

Lead Scoring Lead Ranking Planning Content Marketing 82

Hubspot

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. These roles vary based on the product, industry, and vertical you’re selling to. Buyer: Owns the budget. Approver: Final approver who pushes the initiative on a larger scale (typically someone in the C-suite).

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

Hubspot

AUGUST 21, 2023

Get your team together and brainstorm the various job titles that could be impacted by your solution.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Content Standard

OCTOBER 18, 2016

Marketing is asked to identify key challenges or opportunities, prioritize those items, and then communicate the focus internally and that is a huge challenge in many organizations–often regardless of the industry or vertical. Traditionally, a scrum master is the gatekeeper (of sorts) to a team.

Work Management 40

Work Management Marketing Management Planning CMO 40

Single Grain

NOVEMBER 18, 2019

They’re the gatekeeper for outsourced content, ensuring that it meets the brand's high standards. Seek an agency that specializes in content creation (not just distribution), publishes in your vertical and has its own in-house writers (versus contracting out). The key to any successful model is a balanced editor-to-writer ratio.

Paid Content 106

Paid Content SME Product Tips 106

QuanticMind

OCTOBER 25, 2017

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Sprout Social

OCTOBER 17, 2016

This improves your chances of bypassing gatekeepers and getting in front of decision makers. source ) Uses long, vertical images to help Pins stand out on Pinterest’s grid layout. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111