nDash

DECEMBER 23, 2021

With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. The B2B Online conference features two days full of events, including keynotes, panel discussions, case studies, and more. Host: Gartner. When: March 14 – 16, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

APRIL 1, 2020

In his speech, Shah told the story of YouTube's early days. Upon further research, YouTube's team realized that 10% of the population was left-handed. In a 2018 study of over 1,700 companies, organizations with a diverse leadership team had 19% higher revenue on average than companies with less diverse leaders. Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Televerde

JUNE 28, 2022

One study from Gartner found that 52% of millennials will turn to third-party customer service channels (message boards, YouTube, internet searches) instead of relying on a company’s customer service channels.

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

Envy

JANUARY 14, 2019

Gartner Security & Risk Management Summit 2019. This cybersecurity conference is exclusively focused on relating Gartner’s research and findings in the cybersecurity industry. Talks are led by distinguished Gartner analysts, so discussions are high-level and offer fresh perspectives on industry developments. DEF CON 27.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Martech

SEPTEMBER 28, 2021

DDA works by looking at all the touchpoints, like clicks and video engagements, on your Search (including Shopping), YouTube and Display ads in Google Ads to compare the paths of customers who converted with ones who didn’t. The model then identifies patterns among those interactions that lead to conversations.

Lead Ranking 79

Lead Ranking Work Management Paid Search Agency Ad Exchange 79

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Brandpoint

JUNE 18, 2020

One recent study found that 45% of marketers in FinServ have created teams to deal with the impacts of COVID, while 18% have changed marketing strategies and 17% have changed customer policies. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates.

Work Management 118

Work Management Marketing Management Service Planning 118

Webbiquity

JUNE 16, 2015

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( – Videos (63%). – Webinars (63%). – Blogs (62%). TopRank ). eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. CASE STUDIES AND TESTIMONIALS – are a great way to emphasize and showcase previous success stories. Since the onset of the pandemic, there’s been a rapid and significant shift to online.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Then you’re done! Linkedin Ads. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

MARCH 27, 2014

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. Spencer Stuart, the research firm that conducted the study, indicates that t he improvement is largely due to the rise of a new breed of tech-savvy executives that are able to navigate the fast-changing market. Beyond Digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Outbrain

APRIL 20, 2020

At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. HARO can be your PR opportunity to raise awareness of the study you did. Thanks to social media platforms like Instagram and YouTube, engaging video content is easy to create and share.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Hubspot

DECEMBER 30, 2013

As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. Numerous studies, including this one , show that online banner ads go unnoticed and ignored.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Martech

JULY 8, 2022

Source: Gartner Consumer Values and Lifestyle Survey, October 2021. Today, 96% of Millennials are on more than one platform, according to recent Gartner research. That same Gartner study found that most of today’s 18- to 29-year-olds are on five or more platforms. Diversity Breakout of U.S.

Peer-to-peer 111

Peer-to-peer Optimization Gartner Marketing & Strategy 111

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. They improve engagement and position brands as authoritative voices in their respective fields or regions.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Moz

JANUARY 22, 2019

They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. PPC and social ads.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 100

Single Grain

MARCH 9, 2021

Case studies. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. It is a case study of how Slack helps Sandwich Video Inc., For example, this report by Gartner has gathered around 700 backlinks from 262 unique domains: Partner Pages.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 16, 2012

Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 4, 2012

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. A recent Fournaise Marketing Group study found that 73% of executives don’t believe marketing drives demand and revenue.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It’s about humanization. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Martech Advisor

MARCH 11, 2020

The majority of brands – 82 percent according to one study – realize that their ability to meet consumer expectations for personalized experiences is tied directly to how well they capture and analyze interaction data in real-time. Facebook’s YouTube and WhatsApp channels have a combined 2 billion users.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. This is when it starts to be fun.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sprout Social

JANUARY 20, 2021

According to Gartner , providing customers with information specifically designed to help them advance their purchase has the single biggest impact on driving deal quality that the research firm has ever documented. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. And he said, according to a study, “more GenZ’ers are searching Tik Tok and Instagram for a restaurant when they want to find something to eat.”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Martech Advisor

FEBRUARY 14, 2020

There will be a lot more brand exploration of traditionally consumer-facing channels – take YouTube or TikTok, for example – as new ways to connect with audiences on their terms. In 2020 marketers won’t just double down on personalization but rethink the channels through which they’re bringing it to life.

Planning 66

Planning Gartner Opt-out Budget Programs 66

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 20, 2016

In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. Everyone is a videographer - Thank you YouTube. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. Who cares about some mobile game?

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Expion just compiled 8 case studies with one of our clients, Applebee's. I think Facebook pages are a tool that are not given enough credit right now. Also, thanks for having Sysomos in your comparison.

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it to youtube you could also: .

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

AUGUST 22, 2023

Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. Content Marketing Institute ) 47% of SaaS companies find case study blog posts to be effective. Content Marketing Institute ) 47% of SaaS companies find case study blog posts to be effective.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Optinmonster

NOVEMBER 15, 2022

” Or, instead, you could ask readers to join your email list and get a free, downloadable PDF case study detailing a real-life example of one business that used these ten strategies to improve its customer service. Case Studies. Prospects at the bottom of the funnel love to read case studies. Precisely—the second one!

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions. In-depth guides, case studies, tutorials, interviews and the latest industry insights make this a top SEO pick. Search Engine Land. Search Engine Roundtable.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

JULY 17, 2015

If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. You can easily create a video on YouTube for the online learning community for creators, Skillshare. 2) Consider Open Sourcing. Hate writing? No problem. Not very video savvy? Still not a problem.

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

Single Grain

JUNE 17, 2019

1) Study Your Readers. Some general sources for credible data include: Gartner. 21 Ways to Dominate YouTube: The Ultimate Guide”. Here’s an example : Case Studies – Such content pieces work well with readers who are close to making a purchase decision. Click here to download your free guide right now! TechCrunch.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Mobile-first -an organization wide approach.

Work Management 92

Work Management Marketing Management Design Examples 92