Bannerflow

MARCH 16, 2023

In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech. By embracing these trends and staying agile, marketers can thrive in the years ahead.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising.

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Budget Management Allocation Spending Advertising Channels 240

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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Paid Content Planning Marketing AI Trends 193

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

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Demand Generation Account Based Marketing Demand Marketing AI 140

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

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Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. Expect to see data maintenance and cleansing explode as a digital marketing trend.

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Marketing AI Trends Account Based Marketing Buyer's Journey 145

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Gartner , 2023) Data silos are the enemy of success.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. How This Behaviour Impacts Go to Market Strategy To succeed in an ever-evolving B2B market, businesses must continually adapt their go-to-market strategy to address consumer demand.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

DECEMBER 14, 2023

They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies.

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Digital Experience Platform Marketing & Strategy Business CMO 122

SalesGrape

NOVEMBER 18, 2023

Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. Therefore, incorporating personalization into telemarketing strategies will be crucial for successful B2B lead generation in 2023. billion by 2023.

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Telemarketing Lead Generation Marketing AI Trends 52

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference.

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Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 135

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. The post 10 Strategies to Harness the Power of AI and Beyond in Sales appeared first on Lead Forensics.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

APRIL 26, 2021

Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. Incorporating the following strategies will help your team and business become more resilient to challenges so you’re able to pivot quickly and favorably.

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Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

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Cross-Selling Gartner Marketing Management Loyalty 219

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

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Trends Gartner Paid Search Agency Marketing Management 102

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. Cybersecurity providers should take advantage of this growing customer base and make additional considerations for SMB target audiences when designing digital marketing strategies.

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Forecasting Trends Enterprise Management SMB 26

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B commerce trends include rapid traction for large and complex goods.

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Trends B2B Business Paid Search Agency 98

Engagio

FEBRUARY 6, 2020

Let us find out the digital marketing trends that will have a substantial impact on businesses this year. Tailoring your communications based on buyer’s preferences will be a trend in 2020 and ahead. A Demand Gen Report’s survey on ABM in the year 2016 had only 47% of respondents having an ABM strategy in place. A distant dream?

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. This will help you foster a more positive brand image and craft more dynamic strategies based on your audience’s thoughts about your business in real-time.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. With strict restrictions on in-person interactions, businesses had to adapt their strategies. What are B2B Buyer Personas? Reach out today to get the conversation started.

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Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Build an effective ABM strategy. Once your data is aligned, you will be able to build your marketing strategy foundation including campaign themes, and matching trigger offers and content for each buyer group (net new logos vs installed base).

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Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

OCTOBER 23, 2019

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). 46% of U.S.

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Marketing AI Statistics Enterprise Management Work Management 247

Kabbage

NOVEMBER 29, 2016

The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year. In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Interested in other key marketing findings and trends for 2017? Marketing Budgets are Increasing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Brand Identity Branding Marketing & Strategy Eye-Tracking 131

The Lead Agency

AUGUST 20, 2020

The most effective digital strategies in B2C marketing are now being deployed in B2B. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. What was once a more linear transaction has now turned into a complex buying process.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. According to Gartner , AI chatbot technology usage will reach 25% by 2020—an increase of 23% since 2017. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Instagram TV.

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Marketing AI Paid Search Agency Trends Ads 100

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. As noted by Gartner, the story typically ends with a lack of utilization and an inevitable lack of value. As he rightly asks, the big question is: “What’s going on?”

Enterprise Management 126

Enterprise Management Marketing Automation Services Budget Programs Gartner 126

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Salesforce Marketing Cloud

JUNE 14, 2023

They often lead to budget cuts, layoffs, and strategy pivots, which can make CFOs cautious and decision-makers hesitant to buy. Other software features, like real-time dashboards, up-to-the-minute pipeline reports, and automatically generated sales forecasts , help those in leadership spot trends and quickly make adjustments to strategy.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. This is a similar trend reported in the 2022 report , as well. Strategy.” 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. The software replacement trend is indicative of a growing awareness that staying at the forefront of digital innovation is essential for long-term success.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Martech

NOVEMBER 4, 2021

“Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience.

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ROI Content Marketing Planning Gartner 143

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Stay tuned for Trend #5: Harmonizing Human + Machine to be published shortly.

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Trends Enterprise Management Work Management Marketing Management 104

ClickZ

MAY 2, 2020

However, travel and transportation saw the largest increase in Message Center read rates at 158% in March as they shifted the focus of messaging from “day-of-travel messaging” to “broader informational updates” Marketing leaders have no strategy for martech stack optimization. Global inflation trends.

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Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves. Its relatively easy to spin up a demand generation experiment around this strategy. Consider these questions: ?

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Peer-to-peer Buy Sales Cycle B2B Sales 285