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Marketing Insider Group
APRIL 26, 2021
To create a truly inclusive organization, businesses must be proactive, identify blind spots, and directly address “problem” areas. This will also help you spot new leads based on evolving customer behaviors. It may also require taking chances and making decisions quickly when a small window of opportunity presents itself.
Martech
MAY 24, 2023
New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.
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Webbiquity
JANUARY 25, 2021
Maximalist web design thrives on leftover elements from brutalist websites, although present in a less aggressive way. These elements enhance the website spots where designers want to attract the attention of the user. Don’t buy through “review sites” and give your money to Gartner. Support small businesses.
B2B Marketing Directions
JANUARY 31, 2021
In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020. Gartner's research found that: 54% of senior marketers (CMOs and VPs of marketing) say that marketing analytics has not made the impact on their company that they had expected.
Marketing Interactions
OCTOBER 15, 2021
Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). This means they are better able to spot trends and engagement patterns (and gaps) that sales and customer success may not see. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ).
Top Rank Marketing
AUGUST 7, 2023
AI cannot do that,” our own CEO Lee Odden suggested in his keynote presentation during BtoB Summit Paris 2023 — an observation that has increasingly held true as B2B brands look for ways to both utilize the power of AI while enhancing it with uniquely human qualities. Humans build trust and nurture relationships.
The ROI Guy
JULY 9, 2013
To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.
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