Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Achieving hyper-personalization at scale is now more feasible than ever.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Quote of the day. “No

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. Enhances the Digital Experience Platforms : .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

ClickZ

APRIL 22, 2020

Whenever you join a new organization as a CMO, you need to first take stock before doing anything else: what are the top priorities, why exactly has the business hired a new CMO, and what are some of the major challenges at present? We’ve been a leader in the Gartner Magic Quadrant for web content management for well over a decade.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

AUGUST 16, 2022

Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128