B2B Technologies

JULY 9, 2023

B2B Technologies has a legacy of delivering ground-breaking software tools that have earned industry recognition from experts like The Gartner Group, and a long-standing history as a Microsoft Cloud Partner.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000. Often, the way to operationalize that insight is still missing.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). In short, it’s time to double down on your inside sales team.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

MAY 31, 2022

Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. It’s presented as, “according to secondary market research, this industry is an $X billion market,” and leads into how your company manages a percentage of that market.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Martech

MARCH 14, 2023

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 132

Marketing AI Enterprise Management Paid Search Agency Work Management 132

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm. Unless you don’t have any competitors, that means that 17% needs to be divided by the number of other vendors you’re competing with for that deal.

Stats 66

Stats B2B Sales Gartner Case Studies 66

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

ClickZ

NOVEMBER 9, 2020

In ClickZ’s recent Marketing Automation Summit (which is, by the way, available on demand ), the problem of complexity came up frequently as a persistent challenge among the marketing leaders who presented. Source: Gartner 2019 Martech Survey. Source: Gartner 2019 Martech Survey. Time is running out,” the daily emails said.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. As described above, buyers communicate with vendors only when they have completed research and are ready to talk.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. First, let’s understand where the change is and how this impacting both B2B consumers and vendors. As described above, buyers communicate with vendors only when they have completed research and are ready to talk.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. In a 2018 report , Gartner estimated that companies pay from $100,000 to $250,000 on average for a one-year MMM or MTA solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Use Third-Party Vendors. Source: Gartner. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Purchase Stage.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. They build teams, they engineer processes and they present themselves to the business as digital visionaries. Cohen , Sr Principal Analyst, Gartner.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. In spite of the predictions, there is enormous pressure on IT vendors to sustain above average revenue growth rates.

Gartner 40

Gartner Allocation Storytelling Spending 40

Martech

OCTOBER 30, 2023

However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). This article is a practical guide that explores the evolution of personalization and the complexities it presents. Achieving hyper-personalization at scale is now more feasible than ever.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

chiefmartech

JANUARY 10, 2022

Ecosystems are more than just a channel : “Vendors have shifted from a ship and forget model to having a maniacal focus on customer experience and lifetime value. Major DataOps vendors such as Snowflake and Databricks offer quintessential examples of this aggregation strategy at the data layer. Think bigger with Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Snapshot: Marketing automation.

Marketing Automation Services 109

Marketing Automation Services Work Management CMS Development Marketing Management 109

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

AUGUST 19, 2022

But failure to start with integration initiatives now presents many challenges, including technical debt. Inadequate vendor/product due diligence. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Martech debt can be caused by: Lack of requirements and resources.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing Budget 113

Marketing Interactions

SEPTEMBER 26, 2022

On the buyer side, 73% of technology buyers who have yet to implement those solutions indicate high regret, according to Gartner. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. The latest presentation from Benedict Evans featured the slide above with data from Okta showing how year-over-year the average number of apps in tech stacks continues to grow. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

FEBRUARY 25, 2022

According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said. Watch this webinar presentation at Digital Marketing Depot. And, the data backs this up. From Forrester’s perspective, 66% of B2B are more than six people.”. Account-based marketing: A snapshot.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

Only B2B

JUNE 19, 2023

A study by Gartner revealed that an average of 6.8 According to InsideSales.com, 50% of B2B sales go to the vendor who responds first. The data and statistics presented throughout this blog have shed light on the significant impact of BANT qualification on sales success. stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Customer Experience Matrix

MARCH 12, 2017

Many of the CDP vendors have told me their systems are used outside of marketing. It’s true that different departmental applications will probably need the CDP data to be presented slightly differently. This hits a nerve. As these examples suggest, CDP technology can support all customer-facing departments.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Marketing Interactions

APRIL 26, 2022

The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner. Humanness in B2B Content Pays Off.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The Effective Marketer

OCTOBER 21, 2009

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem? A Judge Will Decide. Stay tuned!

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

LeanData

OCTOBER 5, 2021

Vala’s presentation centered on flow-based systems, from natural ones like the human body and trees, to constructed systems like organizations. Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.”

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183