Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Insufficient usage of martech may also hinder the improvement of marketing processes. Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 105

Peer-to-peer Paid Search Agency SMS Gartner 105

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Seismic

MARCH 28, 2024

According to Gartner , managers who understand how to be a good coach can help individuals increase performance by as much as 8%. Behind every sales coaching program is a sales manager, and it should come as no surprise that effective coaching requires effective managers.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 107

Email Marketing Gartner Peer-to-peer Privacy Policies 107

Martech

NOVEMBER 18, 2021

Image: Gartner and Tealium. Referring to a separate McKinsey study , Khetan highlighted the importance successful businesses placed on technology: “The top performers — people who outperformed their peers by 20% or more in the last year during the pandemic — bet on data and technology. Integrate technology and data. said Khetan.

Peer-to-peer 134

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 134

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Zoominfo

OCTOBER 23, 2019

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

MARCH 14, 2023

Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Creative teams are rapidly developing new skills in “prompt engineering.”

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Zoominfo

DECEMBER 16, 2020

So, let’s dive into how Salesforce Sync helps enable sales reps by supporting the foundation of any sales process: Territory Management. And, of course, it turns out the account is owned by a peer. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. “Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). It means they are in control of their customer buying journey and their buying process. And that’s the focus of this episode of What’s Your Edge? The value of prerequisites can be debated.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Sana Commerce

MARCH 12, 2024

Without manual certificate requests, your processes benefit from increased operational efficiency. Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Try and pick people that have a lot of influence over their peers. Include your super users as early as possible in the process to feel some ownership over the tool.

Budget Programs 104

Budget Programs Peer-to-peer Work Management Marketing Management 104

Webbiquity

NOVEMBER 10, 2020

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

LeanData

OCTOBER 6, 2022

An educated buyer paired with a less educated seller often taints the experience very early in the process. Today’s RevTech buyer will visit software review sites, speak with peers, and research, research, research. In fact, a Gartner study shows only 17% of the buying journey is spent meeting with potential suppliers. .

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 119

Intent Data Intent Marketing Analytics Tools Intent Signal 119

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 111

Marketing Mix Marketing Attribution Lead Ranking Planning 111

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Brandpoint

MARCH 9, 2022

Our client-facing teams had the great mindset of reaching out to offer help to our current partners, not to push them to spend more or pressure them to make decisions, but just offering themselves up as a peer to say, “We’re here to help you figure this out.” I woke up to a New York Times alert on my phone announcing that the U.S.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Zoominfo

FEBRUARY 13, 2020

So we have to think about the entire process, not just acquisition. .” They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. Let’s get into it! I believe in that.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. In each market, diverse choices cater to individual buyer nuances. Shared nuanced needs create a focused market within the broader one. This shift refined demand generation from mass marketing to precise engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

AUGUST 12, 2018

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Marketing Interactions

FEBRUARY 8, 2022

Customer centricity has been translated to mean – let’s understand our customers just enough so we can tell them what to do, push them down a funnel, and sell them our stuff based on our timeline, process, and revenue quotas. For years, we’ve summarized the buying process to include awareness, consideration, purchase.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. It is especially important these days as social networks have become massive centers for connecting with prospects and customers.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Zoominfo

DECEMBER 16, 2020

So, let’s dive into how Salesforce Sync helps enable sales reps by supporting the foundation of any sales process: Territory Management. And, of course, it turns out the account is owned by a peer. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

OCTOBER 23, 2019

The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Global spending on cognitive and AI systems will reach $57.6

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Aim Earlier with Your B2B Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Martech

NOVEMBER 11, 2022

Processing. Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48