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Friday, February 5, 2010
This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.
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Sunday, November 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper. Chad H.
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Wednesday, January 28, 2009
Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.
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Friday, October 16, 2009
That credibility enhances brand reputation, builds trust and strengthens confidence among prospects and customers. Just consider the example of Gartner. These companies look to Gartner for guidance and recommendations that will help them invest wisely in technology. But what does Gartner look for in the IT suppliers it recommends?
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Wednesday, July 1, 2009
What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. Web 2.0 My boss, C.
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Wednesday, July 1, 2009
What prompted Lumension to produce an eBook in addition to white papers? B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. Web 2.0 My boss, C.
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Wednesday, September 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation?
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Monday, December 28, 2009
Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Real-time BI. Mashups.
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Monday, December 28, 2009
Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Real-time BI. Mashups.
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Tuesday, October 14, 2008
Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. quot; "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on. No B2B marketers. quot;push."
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