Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Must Read: What is Intent Data and How it Can Help Your Company? This paints a detailed picture of their intent and concerns.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

DECEMBER 16, 2020

We give teams access to their Salesforce data within the ZoomInfo platform, and provide them with the means to personalize their lists based on criteria such as: Object owner Email opt-outs Account type Lead status But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Albacross

JANUARY 19, 2022

Combined with your ICP, you’ll have a clear vision of which accounts to reach out to, when to reach out, and what you should include in a personalized pitch. Here are 5 steps to activate your intent data and make your outreach easier. Intent data gives you the power of predictability based on collecting real-time website activities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Prospect at Scale Without Losing Personalization. Now you can personalize outreach in a scalable way. For your GTM team, that means every touchpoint counts. Eliminate Noise and Focus On the Right Stuff.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. In other words, which intent signals are the best predictors of purchase behavior?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

LeanData

AUGUST 10, 2020

Whether personally or from a corporate standpoint, this has been a rough year, and it’s not showing any signs of a quick turnaround. In-person events are mostly dead, taking the pipeline they create with them. Let’s be honest here, 2020 has not been…”ideal”…for most of us.

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

Content4Demand

SEPTEMBER 24, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Visitor data + content data = a better personalized experience. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

6sense

DECEMBER 8, 2021

In our personal lives, acts of service include things like doing the dishes or making coffee. To succeed, we have to make it easier for buyers, what Gartner Inc. Sometimes it’s not cost- or time-effective to visit in person, but you still want to connect with prospects. Asking buyers to take that survey would be creepy.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Personalize content campaigns. Personalize Messaging Through Seamless Integration.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Vision Edge Marketing

AUGUST 22, 2023

By tracking online activities, such as website visits, content consumption, and search behavior, businesses can gain valuable insights into the intent of a prospective customer. How Do Buyer Intent Signals Lead to Better Conversion Rates? Gather data : The BI approach takes behavioral data to create.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Let’s dive into how you can show up for the right person when it matters. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Marketing AI 106

Marketing AI Top of Funnel B2B Intent Signal 106

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Marketing AI 104

Marketing AI Top of Funnel B2B Intent Signal 104

Zoominfo

AUGUST 23, 2022

Before COVID, sales had traditionally been an in-person endeavor. When public health measures stopped in-person selling and nonessential travel in its tracks, salespeople turned quickly to video calls. Data from McKinsey reveals that less than one-third of all sales-related activity takes place in person.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

DemandBase

JUNE 16, 2020

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. One that is truly omnichannel—from ads to personalization to sales activity.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. SalesIntel also offers a personalized demo based on your ICP. Limited or No Data Customization Options Personalized campaigns can be a game-changer. Sales and marketing success is heavily reliant on data and its quality.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Go-to-market benefits GTM leaders can use data orchestration and deduplication to better understand and tackle their total addressable market (TAM) , speed up outreach, grow conversions, target high-value personas, and personalize the customer experience.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. SalesIntel also offers a personalized demo based on your ICP. Sales and marketing success is heavily reliant on data and its quality. To reap the benefits, the data must be of good quality. Request Demo Clearbit G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. Every person and every account matters. You have to thread the needle.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Every person and every account matters. Achieving Personalization at Scale by Balancing Automation and Human Interaction. This task is not for the faint of heart.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

JULY 8, 2020

Account-based Advertising allows you to hyper-target and hyper-personalize digital marketing campaigns to these named accounts. We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Keep your audience and persona top-of-mind when personalizing content.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101