Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Personalize content campaigns. Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Valasys

SEPTEMBER 27, 2019

With the advent of technologies & amalgamation of new technologies to aid the customer research process, the buyers’ journeys have evolved beyond the funnel structure to be more like a loop. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Go-to-market benefits GTM leaders can use data orchestration and deduplication to better understand and tackle their total addressable market (TAM) , speed up outreach, grow conversions, target high-value personas, and personalize the customer experience.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Nor is it possible to read every piece of correspondence — but Chorus does all of that.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Hubspot

JULY 8, 2020

Account-based Advertising allows you to hyper-target and hyper-personalize digital marketing campaigns to these named accounts. We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Keep your audience and persona top-of-mind when personalizing content.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Heinz Marketing

SEPTEMBER 13, 2021

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. You’re the global growth and innovation evangelist with Salesforce.

B2B Sales 108

B2B Sales Cross-Selling Work Management Enterprise Management 108

Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Nor is it possible to read every piece of correspondence — but Chorus does all of that.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Heinz Marketing

OCTOBER 22, 2018

She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. We’re leaving the Gartner Conference, popping home, packing a bag, and then going back to the game. Are we doing those things for our buyers? You mentioned being at the Gartner Conference.

Sales Management 61

Sales Management Top of Funnel Marketing Automation Services InsideView 61

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52