Martech

MARCH 6, 2024

Purchasing lead lists was a common pitfall I noticed among businesses, often leading to disappointing results. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Recognize that not all leads are created equal. Set up nurture campaigns.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Research by Aberdeen Group shows that companies leveraging intent data analytics experience a 2.7

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. You’ve turned a hesitant browser into a sales-ready lead. Third-party data- a huge pool of potential leads, but fish responsibly!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

DECEMBER 16, 2020

Has this lead opted out to receiving emails from my organization?” The bi-directional sync pushes and pulls data to and from our platform and Salesforce — specifically the capability to import account, contact, and lead record data. Meanwhile, SDRs need to be able to prospect based on leads that their Account Executives own.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. And that leads us to Step 2 of this framework. Define which activities are “buying signals”.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

6sense

JANUARY 20, 2022

We’ve released a product update to multiple areas of our industry-leading account engagement platform, and want to tell you all about it! According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. For your GTM team, that means every touchpoint counts. For Marketing Teams.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Adobe Experience Cloud Blog

JUNE 9, 2017

Intent data can help you keep the pulse on your target audience at every stage of the buying journey. This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Marketing no longer generates a lead and throws it over the proverbial wall to sales without context – that’s not going to generate revenue and make the company successful.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

DECEMBER 8, 2021

To succeed, we have to make it easier for buyers, what Gartner Inc. For us, video has helped increase win rates and deliver an industry-leading Net Promoter Score. Our team tracks intent signals and knows exactly when to trigger mailings so that gifts arrive at the ideal stage of the buying journey. So turn on your video!

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Investing in second-party and third-hand data can help fill this gap.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Instead of waiting for that first sales conversation, wouldn’t it be great to give this buying group the exact content they need to solve their problem in their research phases AND lead them to your solution?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. How to Excel At Customer Experience Management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

SalesIntel

FEBRUARY 1, 2022

An investor should be realistic in analyzing the available market because an exaggerated value can lead to markets with lower growth potential. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

An investor should be realistic in analyzing the available market because an exaggerated value can lead to markets with lower growth potential. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Internal Databases vs. External Databases. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Most of their research, 67% according to Gartner, will be conducted online. With the privacy requirements, companies have sought new ways to get opt-in-compliant leads from a broader audience.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Still, the performance of those leads remains poor. Understand what intent “signals” are real. They were not the “lead” but pointed to the opportunity.

Marketing AI 106

Marketing AI Top of Funnel B2B Intent Signal 106

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Still, the performance of those leads remains poor. Understand what intent “signals” are real. They were not the “lead” but pointed to the opportunity.

Marketing AI 104

Marketing AI Top of Funnel B2B Intent Signal 104

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” This combination will be a game changer for both customers and the market. Defining the Category.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97