Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The respondents came from a variety of industries, and 91% were with organizations having $1 billion or more in annual revenue.

Gartner 64

Gartner Research Enterprise Management Planning 64

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 86

Research B2B Thought Leadership Thought Leadership Cold Calling 86

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Last year, we doubled-down on this data foundation by: Inking a unique-to-the-industry partnership with Bombora. Customer Testimonials from Gartner Peer Insights.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

PureB2B

SEPTEMBER 1, 2021

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America. Ready, set, log in! Check out the full agenda here, and make sure to register !

Gartner 62

Gartner Demand Guidelines PR 62

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. According to Gartner, "Sales teams need to harness empathy, and their deep industry and customer knowledge to develop and deploy information to help buyers buy”.

Gartner 45

Gartner Tools B2B Sales Comparison 45

KoMarketing Associates

NOVEMBER 24, 2020

The effects of the COVID-19 pandemic have been felt across the marketing industry. Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. If something major happens in your company or industry, you’ll want to revisit those goals.

Planning 271

Planning Lead Scoring Lead Ranking Gartner 271

Hubspot

MARCH 23, 2021

Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Marketing Budget Percentage by Industry [2021 Data].

Budget Programs 97

Budget Programs Allocation Marketing Budget Work Management 97

Mereo

OCTOBER 9, 2019

High-quality content and thought leadership is becoming a norm in industries that have a presence on the internet. In fact, in a recent Gartner Inc. In fact, in a recent Gartner Inc. Serving a buyer does not manifest itself in sellers providing buyers boatloads of information, as Gartner has found. Seek to Serve.

Gartner 65

Gartner B2B Thought Leadership Thought Leadership High Quality Lead 65

Bluetext

AUGUST 10, 2023

During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. Embracing new challenges with unwavering determination, he became a true trailblazer, shaping and securing some of the most innovative and influential companies in the tech industry.

Gartner 26

Gartner Organic Leads CPO Organization 26

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. It’s funny, we’re actually industry agnostic.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

ClickZ

JUNE 12, 2020

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

KoMarketing Associates

AUGUST 9, 2022

Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels. Balancing Paid and Unpaid Marketing Channel Investments. In particular, 10.1% is dedicated to social advertising, and 9.8% is spent on search advertising.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). AI Priorities and Plans. The Future of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Marketers and The Potential of Existing Customers.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 93

Paid Search Agency Features Personalization Ads 93

KoMarketing Associates

OCTOBER 27, 2020

Despite the changing landscape of B2B marketing, previous research suggests that CMOs, in particular, do not believe that COVID-19 will have a lasting negative impact on the industry. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

KoMarketing Associates

DECEMBER 22, 2020

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech).

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

AUGUST 19, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. According to Gartner, these players will get into of personalization, multichannel marketing, consent management or master data management (MDM) for customer data.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 120

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 153

Marketing Management Gartner Vendors Paid Search Agency 153

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. By 1) proving yourself as a credible expert in your industry and 2) fitting the emotional and societal needs of your clients, you can build trust and loyalty. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Top Rank Marketing

DECEMBER 22, 2023

Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return once again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Lead Forensics

MAY 7, 2024

The ‘Top 100 B2B Sales Leaders 2024’ come from within a wide range of different industries including technology, healthcare, manufacturing, and more. Katy Small, Associate Director, Sales Technology, Gartner Inc. They also represent companies from established multinational corporations through to fast-growing SMEs.

B2B Sales 81

B2B Sales Enterprise Management B2B Marketing Management 81

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137