ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. Though, in theory, it’s beneficial to brands, it should come with a few precautions, urges Christopher Tompkins, the CEO and the head strategist for The Go! Sticky ideas are generally simple, unexpected, credible, and impactful.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Paul Gillin

JANUARY 13, 2012

I breached the 10,000-follower mark on Twitter yesterday. I marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. I have never played games to run up my follower count and I only tweet about stuff that interests me.

Twitter 50

Twitter Ad Building Tips Tagging 50

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Brandpoint

NOVEMBER 9, 2021

However, customers will still continue to get their news and information from social media platforms, so brands should be prepared to continue the pay-to-play model that most platforms have implemented. Sharing corporate statements and stories isn’t going to cut it in the long run; and 3) Social media gets back to its roots.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Chris Koch

JUNE 25, 2010

expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. and, of course, came up with a theory.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Markempa

AUGUST 19, 2021

You can also use tools like Twitter, LinkedIn, and Google Alerts. We see this kind of marketing is done all the time in this digital age; YouTubers collaborating with other YouTubers, social media influencers collaborating with other influencers, and brands collaborating with everyday people who have a following or significant influence.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Martech Advisor

MARCH 13, 2020

You should also have in-house spokespersons in case you have to interact with media or publications. The crisis management team should connect with media houses and publications to address any potential rumors. Along with your official website, emphasize on social media and email newsletters to consistently communicate information.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Looking for ways to boost your social media brand presence?

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Click the play button to listen here: Download the audio file: [link].

Social Media 115

Social Media Media API Twitter 115

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

KoMarketing Associates

SEPTEMBER 22, 2014

When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Galen Moore (Editor-In-Chief, Streetwise Media ).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 11.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media. 1) Friendster. Source: Wayback Machine.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. Media buyers traditionally look at two things : Reach (who you are targeting).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. How did you get started in social media? In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media.

Paid Search Agency 128

Paid Search Agency Social Media Advertising Agencies Curation 128

Hubspot

OCTOBER 26, 2011

Yesterday was my one-year Twitter anniversary. The grader verified that on October 24, 2010, I jumped on the Twitter bandwagon. This anniversary came in the midst of my many non-social media fanatic friends just joining. This anniversary came in the midst of my many non-social media fanatic friends just joining.

Twitter 28

Twitter User-Generated Content Hubspot Class 28

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Convince & Convert

MARCH 23, 2010

RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Contently

APRIL 26, 2016

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. We’re not beholden to a particular news cycle or media cycle.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

ClearVoice

FEBRUARY 25, 2019

The media landscape is a scorcher these days, am I right? However, the people delivering the hot takes tend to be entrepreneurs, media types, politicians and others in search of a spotlight. For the most part, executives are allowed to be intelligent on social media — but not in a way that may attract Twitter’s ire.

Brand Identity 74

Brand Identity Branding Planning Lead Scoring 74

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Contently

DECEMBER 7, 2018

Ah, Twitter. A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. You’d think nothing could surprise us on social media anymore. why are so many young people flocking to brands on social media for love, guidance, and attention? .”

Twitter 123

Twitter Brand Identity Branding Marketing Proposals 123

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. And I can prove I’m not just blowing smoke here.

Best Practices 160

Best Practices Social Media Work Management Planning 160

ClearVoice

OCTOBER 22, 2018

It’s a common practice on private blogs, within Facebook, on Twitter… almost anywhere you can publish content. The theory here is that it helps the content become more readable, and helps call out important content that readers would most likely find value in. Highlight and Share. Highlight and Share for WordPress ).

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media. Monitoring social media platforms. Image courtesy of Bloomberg Wealth. Image courtesy of Kajabi.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. This episode features Scott Stratten of UnMarketing.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. First of all, I’ve heard the folks say that traffic and social media shares don’t matter. Sound eerily familiar?

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Optinmonster

APRIL 2, 2020

In theory, then, telecommuters can add 1 week of family time to their overall year simply by working at home. Before diving into the heart of this post, the first 5 tips to make working from home awesome come directly from our own video and social media specialist, Sarah Miller: So if you’re more of a visual learner, enjoy!

Work Management 96

Work Management Tips Product Marketing Management 96

Buzz Marketing for Technology

JUNE 27, 2008

conspiracy theory. (3). Start a regular poker game. follow me on Twitter. Om's got the wrong business model for Twitter. Australia. (16). beautiful. (2). bureaucracy. (1). Christian. (4). Christmas. (1). climate change. (7). community. (5). craftsmanship. (9). economics. (10). education. (3). eLearning. (1).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! Listen Now. Jay: Some sad people.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! Listen Now. Jay: Some sad people.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hinge Marketing

APRIL 27, 2015

How did this peripatetic marketing expert rise to the top of his game? ” But the entrepreneurial world continued to call, and Brad’s next start-up was BG Theory, a company focused on doing in-house, seminar, and webinar-based trainings to educate businesses about PPC, SEO, and other Internet marketing tools.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Digital B2B Marketing

APRIL 30, 2013

” That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility. Twitter’s claim highlights why questioning is so important.

Twitter 100

Twitter Research Word of Mouth Correlation 100