thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

QuanticMind

NOVEMBER 9, 2017

Are they are in research mode looking primarily for information about potential options? They’re more likely to be receptive to top-of-funnel messaging that fulfills their information needs without using a hard sell to pressure them.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Anything Goes Marketing

AUGUST 24, 2006

Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads". Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” A white paper would fit the bill nicely here. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. Include a logo that reinforces brand recognition.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. To make the marketing funnel smoother, create a strategy that includes: Building awareness.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. In this comprehensive guide, we step into the B2B SEO lab, unravel its distinct nuances, and outline winning strategies you can start using now. What is B2B SEO? Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. As each need is met, personal achievement rises and purpose is fulfilled.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

JUNE 14, 2020

Identify the sources of those metrics and pull into a dashboard using connectors. Create an algorithm that weights each metric in relation to their importance to the “story.”. Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach. Video Content Marketing Virality.

Paid Search Agency 299

Paid Search Agency Advertising Agencies Content Marketing CMS Development 299

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Online Marketing Institute

JULY 31, 2012

White Papers. Webinars Events. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Group. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. Webinars, Content & Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Goals and strategies. It’s a long-term strategy. Content marketing is a long-term strategy. With CM, your business can realize exponential growth if you properly execute sound strategies.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Martech

JANUARY 20, 2022

Webinars , which have been produced since the 1990s, are one variety of virtual event. These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. A content plan is not a content strategy.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 21, 2022

What is the difference between a content plan and a content strategy? There are a few key differences between a content plan and a content strategy: From a 30,000 ft. view, a content strategy articulates your goals for your content marketing campaigns. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

AUGUST 3, 2022

If an immediate free offer is being shared (such as an ebook or white paper), it may also prompt visitors to sign up for a mailing list. Not fulfilling that promise can destroy trust in your brand and cause the reader to doubt future promises. In this case, it may be referred to as a lead magnet page or an “opt-in page.”.

Landing Pages 52

Landing Pages Urgency Marketing Webinar Metrics Paper 52

ClearVoice

OCTOBER 10, 2022

Software as a Service (SaaS) content marketing involves strategies that research, create, and promote relevant content. White papers. Case studies. As a result, many B2B SaaS businesses outsource in order to fulfill their content marketing needs. Have a clearly-defined content strategy. Infographics.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

BOP Design

NOVEMBER 30, 2022

The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy. They’re doing a deeper dive into your B2B website – and your competitor websites – to see who can best fulfill their needs. Awareness Stage. Contact us to set up a chat.

Work Management 115

Work Management Marketing Management B2B Thought Leadership B2B 115

SpotMe Blog

JULY 1, 2021

Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy. You aren’t simply creating an event to have an event, but to fulfill your event objectives.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

AUGUST 4, 2015

Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend. Marketing can’t always just refer to the data for what will resonate with audiences. I need a new case study to share with prospects.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

Content Standard

OCTOBER 20, 2023

Content atomization is a strategy primed to address the unique challenges of healthcare marketing, especially if you’re selling into large, complex organizations such as hospitals, health systems, payors, or large group practices. Today, the deployment of cutting-edge AI technologies plays a pivotal role in content atomization.

Marketing AI 58

Marketing AI Work Management Marketing Management Planning 58

Golden Spiral

DECEMBER 3, 2021

In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Organic Social Media Strategy for HealthTech Companies. Social Media strategy requires four major components. Understand Your Audience. Every piece of content you produce—blog articles, guides, videos, webinars, white papers, etc.—are

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Porch Group Media

MARCH 23, 2021

Today, the expectations of consumers have evolved more than ever and businesses must ensure they are fulfilling them. In research by Blue Venn, respondents were asked about how well they coordinated customer communications across multiple offline and digital outbound channels. But how are brands performing?

Touchpoints 69

Touchpoints Fulfillment Case Study Case Studies 69

Golden Spiral

OCTOBER 1, 2021

69% of top-performing content marketers have a documented content marketing strategy. How many thousands of dollars and hundreds of hours have your team spent writing blog articles, producing podcasts and webinars, and crafting whitepapers and guides that receive views, clicks, and conversions only to have those leads never interact again?

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Porch Group Media

JUNE 29, 2021

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Through that period, more than three-quarters of their online sales were fulfilled by their stores. Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Golden Spiral

OCTOBER 1, 2021

69% of top-performing content marketers have a documented content marketing strategy. How many thousands of dollars and hundreds of hours have your team spent writing blog articles, producing podcasts and webinars, and crafting whitepapers and guides that receive views, clicks, and conversions only to have those leads never interact again?

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

Directive Agency

DECEMBER 7, 2018

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. . If that’s all your current strategy consists of, it’s time to change things up! See below: Audience-focused White Papers. Worthwhile Webinars. Let’s dive in. Source: [link].

Top of Funnel 74

Top of Funnel Sales Qualified Leads B2B Case Studies 74

Marketing Insider Group

AUGUST 12, 2015

Studies show that 75-98% of B2B website visitors are performing research. They are looking for content or information to solve a problem or fulfill a need, but THEY ARE NOT READY TO BUY. To convert those types of visitors into leads, content that appeals to researchers is offered behind a landing page. Want more leads?

Landing Pages 100

Landing Pages Marketing Qualified Leads Leads Lead 100

SnapApp

AUGUST 31, 2017

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. . Insight Strategy Group | Senior Director. . . METHODOLOGY. FINAL RESULTS (PLUS EXPERT OPINION). Slaine Jenkins. James Norquay.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClearVoice

NOVEMBER 27, 2019

Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. So when I hear a marketer call a content type a “strategy,” I wonder if they’ve ever typed even a few keystrokes with thoughts beyond the electric impulses needed to twitch their fingers.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Begin with your audience in mind. Your primary goal should be to provide valuable insights for your audience. Project management.

Research 95

Research Budget Programs Work Management Marketing Management 95

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ).

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

JULY 8, 2021

What Is a Demand Generation Strategy? Demand generation is a marketing strategy that helps you create awareness and demand for your products or services. There are numerous benefits to adopting demand generation strategies over traditional lead generation. Demand generation is both a long-term and short-term revenue strategy.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Case studies. Google shares a case study about its client Swarovski. Does it work?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

SEPTEMBER 22, 2023

Whether you’re just starting out or looking to optimize your existing funnel(s), this guide will help you create a simple marketing funnel that best fulfills your needs. Examples include ebooks, webinars , email newsletters and product demonstrations. In this comprehensive guide, we’ll show you how to do that.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Full Circle Insights

APRIL 15, 2021

Given the focus on metrics, it’s essential for all of the data from point solutions in the martech stack to be consolidated in one place: the CRM. White Papers. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85