article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

How many viewers are turning into customers or leads? Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business.

article thumbnail

What Is MQL & SQL and How Do They Differ?

Only B2B

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not yet approached your sales funnel. A Sales Qualified Lead (SQL) is a lead that has been verified as a possible customer by your sales team. What Exactly Is A MQL?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tips to Track ROI of MQL in Marketing

Only B2B

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B.

article thumbnail

The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet.

Lead Gen 297
article thumbnail

Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Few things are as taxing to a supply chain as heavy items, and that means their fulfillment can be a major drag on your operations and profitability if things go wrong. If you’re a software marketer, this isn’t something you care about. Guest post by Jake Rheude. Image credit: Clker-Free-Vector-Images from Pixabay.

article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

article thumbnail

B2B Audience Finder vs. Traditional Lead Generation: Why Make the Switch?

Lake B2B

The B2B marketing landscape is ever evolving and traditional lead generation methods are inadequate to fulfill the needs of the sales pipeline. The traditional methods that were effective once are irrelevant now and are not helping businesses maintain a competitive edge in the market.