Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.

Analytics 85

Analytics Tools Best Practices Tagging 85

Digital Marketing World Forum

AUGUST 20, 2019

While it’s extremely important to have a strong social media presence when targeting Gen Z, it’s often forgotten that each platform serves a different purpose. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. are active. on weekdays.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Facebook has surpassed YouTube for the most desktop video views per month, and the social network jumped from four billion views to 12 billion in just one month, Search Engine Journal reports. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. We don’t switch off our ‘consumer’ heads just because we’ve opened Outlook and started work.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

SnapApp

NOVEMBER 1, 2016

Related reading: 5 Examples of Using Interatcive Content in Social Media. Twitter is another social network with paid media placements. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

YouTube is routinely serving more than a billion video views per day. A Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

markempa

NOVEMBER 29, 2016

What are some of the social selling mistakes that you see marketers and salespeople repeating over and over again? I literally just had this question, being interviewed for a Forrester research report on social selling. I think that these networks each have their own culture. This absolutely requires training.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. Statista) Social media ad spending is projected to reach $207.1

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

MARCH 18, 2010

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

MARCH 18, 2011

It is very common for friend's on social networks to have similar interests and likely that they work in the same industry. SalesForce has also integrated YouTube, Twitter, and Slideshare in order to share a wide variety of content with their fans. Who doesn't want to say they "do impossible things with [their] team?"

Facebook 28

Facebook B2B Forrester Youtube 28

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 18) YouTube users watch more than 3B hours of video per month. Source: Lightspeed Research ) Social is mobile.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

DECEMBER 9, 2010

In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent. I used Twitter as the basis for this post. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. YouTube Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ). Forrester ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# "How can social media kill email, when you have to have an email address to belong to a social media site?”

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

ClearVoice

JUNE 19, 2023

Between January 2013 and January 2023 , the number of social media users almost tripled, from 1.7 billion , making it the most-used social media platform in the world. YouTube came at a close second with 2.5 During 2023, TikTok is forecast to become the third-largest social network , behind Facebook and Instagram.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. Forrester ). Optinmonster). Optinmonster). LinkedIn ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Conductor

APRIL 29, 2021

Whether it’s your blog, website pages, or YouTube videos, work with your SEO team and web team to think through the entire digital experience and how SEO supports it. Google your brand name to see mentions across social networks and customer review sites. 18 Duane Forrester, Yext. 22 Duane Forrester, Yext.

Organization 59

Organization Tips Work Management Marketing Management 59

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

EveryoneSocial

OCTOBER 26, 2021

Now that you know the definition of dark social, you’re probably wondering what channels can be considered “dark,” where direct attribution becomes more challenging. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Content Platforms (Youtube, Apple Podcasts, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Webbiquity

JANUARY 10, 2010

A free DIY approach to social media by iMedia Connection. In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100