Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Source: Auseh Britt.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Deals are subjected to more rigorous scrutiny, slowing down the sales process significantly.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Full Circle Insights

OCTOBER 4, 2023

The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? It comes down to standardizing your sales process and creating consistency.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Optimizing your funnel based on this difference maximizes your ROI. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Madison Logic

JANUARY 5, 2023

Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 354

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 354

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. We have to meet them where they are and how they want to show up in the buying process.”

Account Based Marketing 83

Account Based Marketing Buy Process Marketing Automation Services 83

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. But real revenue intelligence requires content intelligence.

Forrester 59

Forrester Research B2B Content 59

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session. What KPI(s) drove the decision to expand the partnership in constricting times.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Sales Engine

MARCH 31, 2016

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. They’ve given you their email addresses. You have to build what Forrester calls a contextual marketing engine.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Measuring the impact against shared goals.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. This is known as content for sales enablement.

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Hinge Marketing

JUNE 12, 2019

So, what does this “Woodenism” (famous insightful quotes from the “Wizard of Westwood”) have to do with sales enablement? It is that consistency that Wooden became famous for and it is why you should be interested in sales enablement. What is B2B Sales Enablement? More Than Just “Sales” Enablement. Predictable.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Processing.Please wait.

Account Based Marketing 116

Account Based Marketing Top of Funnel ABM Buy 116

Biznology

MAY 31, 2017

But most video content for sales engagement (or any other purpose) is not skim-able. That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. Sign up for our emails here. Like this post?

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table. But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

NOVEMBER 30, 2023

We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Boosts Efficiency & Saves Resources: Eliminate guesswork and manual lead qualification processes.

Intent Data 62

Intent Data Intent B2B Sales ROI 62