PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

ClickDimensions

OCTOBER 31, 2019

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. 79% of marketing leads never convert into sales. Ideally, marketing’s job should only be just beginning when the sale is closed. What a dreadful stat from Visibrain!

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Strategic-IC

NOVEMBER 10, 2020

But today, improvements in technology and strategy have allowed that process to evolve. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. How ABM Aligns Marketing and Sales Teams. MarketingProfs.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Instills shared understanding between marketing, sales and product. Improves sales productivity. We’ve all been there.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Marketing tirelessly gets prospects interested in learning more about your products or services and then routes them to sales for follow-up. Sales development reps (SDRs) get all the leads and start calling and emailing—over and over again until they get a response. And only 24% of sales emails are opened.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Where this happens is often in the review process.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 They estimate it represented 12% of total B2B sales in the US. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Interestingly, 22% found that buyers today are actually more reliant on salespeople during their decision-making process. .

Buy 70

Buy Process B2B Peer-to-peer 70

Akoonu

OCTOBER 26, 2017

Sales pipeline. Sales funnel. Marketing and sales pipeline. Pipeline v Funnel v Buyers Journey. By definition, it’s the perspective of your organization about a prospect as they move the buyers through your sales process. Viewing Your Sales Pipeline Stages with Buyer Focus. Buyers journey.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Lead Ranking 49

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

The ROI Guy

JANUARY 25, 2017

A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? First, does it really make a difference if sales reps engage earlier? Execs don’t want a sales rep that shows-up and throws-up.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SnapApp

OCTOBER 12, 2018

Marketers and salespeople alike are working toward the holy grail of a funnel full of hyper-qualified leads that drive unprecedented revenue, but it’s clear that somewhere along the way we’re getting off track. And that’s because what we’re calling a “sales-ready” lead today simply isn’t that. You can clearly see….

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Principal Analyst, Forrester Research. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. Program Manager @flipgrid.

Twitter 260

Twitter Startups Work Management Marketing Management 260

OutboundView

AUGUST 16, 2019

You’ll have sales leaders helping close deals. You’ll have outside salespeople prospecting or inside sales people helping close deals. Inside sales and outside sales roles have very different responsibilities. Inside sales and outside sales roles have very different responsibilities. Inside Sales.

Enterprise Management 31

Enterprise Management Lead Ranking Trade Show Work Management 31

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. This is why fewer than 4% of marketing generated leads are ever converted into sales.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 13, 2015

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. While conversations around driving revenue usually turn to technology and tactics, this wasn’t that conversation.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Hubspot

JANUARY 18, 2012

Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

AUGUST 28, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8

Allocation 100

Allocation Content Curation Thought Leadership 100

SnapApp

JANUARY 15, 2019

And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true. Most marketers do know that most of the modern buyer’s journey now happens before anyone talks to the sales team. And yet, we’re still structuring our sales funnels like we can control what these buyers do.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. How well are you leveraging case studies in your process?

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Moz

JANUARY 14, 2020

For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Top performing websites are now focusing extra budget back up towards the top of the funnel. This stat summons the final wag for the long-tail of smaller specialist retailers. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Conversica

SEPTEMBER 30, 2021

Rather than letting opportunities go unnoticed, Conversational AI provides a way to drive conversations from the growing number of high-impact customer conversations, which is essential as more interactions occur at volumes that Marketing, Sales, and Customer Success teams simply can’t manage on their own. Conversational AI in Stats.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Hubspot

NOVEMBER 18, 2011

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. By 2020, customers will manage 85% of their relationship without talking to a human.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Contently

APRIL 10, 2017

Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. Altogether, we processed nearly 4 billion data points last year. In the production stage, it can identify bottlenecks in your approval process.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Terminus

MAY 8, 2020

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. How ABM Helps: Any member of your sales or customer success team could book a meeting with a prospect or customer related to an open opportunity. Sales Velocity. All music to the CRO’s ears.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. But when you automate, you can track email success, monitor your leads, and refine your process for the long term. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? Use tactics that engage your prospects.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

PureB2B

AUGUST 21, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8

Allocation 62

Allocation Content Curation Forrester 62

Hubspot

JULY 31, 2013

17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). trillion of all retail sales in 2011 were “web-influenced.” Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ). Source: Mobile Joomla ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. You Might Like: 5 Marketing Tactics You Should Be Using in 2021. Marketers then began to make big investments into tactics to engage homebound customers.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

PureB2B

AUGUST 21, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8

Allocation 61

Allocation Content Curation Forrester 61

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Operating in a highly regulated industry, Reagecon needed a solution that could easily manage the vastly different product lines and invested in Sana Commerce.

B2B 52

B2B Marketing Management Case Studies Paper 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267