Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. The Future of AI The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). Forrester forecasts one million U.S. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

KoMarketing Associates

AUGUST 4, 2021

While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Crafting a marketing strategy around CX is not always easy, but previous research suggests that marketers are not pulling back on attempts to make it a top priority.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

AUGUST 24, 2021

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The post 18 Affiliate Marketing Statistics 2023 All Marketers Must Know appeared first on OptinMonster. Let’s get started.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. Approximately 44% stated that they are making new tech investments, while 38% claimed that they are increasing their defined customer experience budget.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Lake B2B

NOVEMBER 23, 2022

Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. PwC research) 74% of business buyers research online before making an offline purchase. Forrester) According to a Salesforce survey, 83% of […].

B2B Sales 105

B2B Sales Personalization B2B Forrester 105

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0: The Turn Toward Mobile Marketing.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Will it help improve our research processes?

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. When it comes to B2B content marketing, previous research suggests that it may be in marketers’ best interests to utilize a more sophisticated strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. Marketers’ Current Use of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Location-based data, in particular, has proven valuable to marketers compared to other types, according to previous research.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Sales complexity continues to grow.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

KoMarketing Associates

AUGUST 14, 2019

However, new research suggests that they are not harnessing the full power of this form of martech. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

Forrester 112

Forrester Verticals Business Case Studies 112

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. Statistics showed that only 18 percent of marketers are currently using AI.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Many marketers are convinced that they can deliver a personalized customer experience when they take advantage of customer data, in particular, according to previous research.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

NOVEMBER 6, 2019

As artificial intelligence (AI) continues to rise in importance among marketers, new research suggests that more are focusing on voice assistants as a marketing channel. In regards to AI as a whole, marketers are just now starting to integrate it into their overall strategies, according to previous research.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MAY 14, 2018

As the buying experience continues to evolve, previous research suggests that B2B customers now have higher expectations than they did in the past. The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. B2B marketers, in particular, have been struggling to utilize the data that is available to them, according to previous research. B2B Marketers and the Difficulties of Leveraging Data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Ranking 100

Content Science Review

JULY 7, 2022

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 52

Content Marketing Gartner Forrester Content 52

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. What was the most interesting statistic/finding in the report to you? That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.) Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98