Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Marketing Insider Group

SEPTEMBER 14, 2020

Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. If manufacturers, retailers, distributors, etc.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Brian Reid Brison LLC Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Conductor

JUNE 11, 2020

The one thing I personally take away from these posts and stories is that there are now a ton of highly qualified — and even more important — high-integrity people that have just hit the job market. With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position.

Resources 59

Resources SEO SERP Forrester 59

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

KoMarketing Associates

JUNE 23, 2021

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months. At least 33% say that it is at least “somewhat important.”.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Resource Drain: Focusing solely on MQLs can lead to wasted resources if unqualified leads are pursued relentlessly. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Seismic

SEPTEMBER 18, 2019

Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy. With the rise of account-based selling, it’s important for any modern business to explore the benefits and understand what tools and resources are required to properly implement this model. Smarter selling to the modern buyer.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Financial services CRMs are changing and so are the needs of customers. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. Early-stage website visitors may receive informative blog posts or downloadable resources to further educate them.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. Here are five reasons why CMOs cannot ignore the power of personalization any longer, or they may soon be shutting their doors. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

PathFactory

JULY 18, 2022

In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. Why you need to use b2b content personalization to micro-personalize your website. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It can add complexity to your tech stack and make it more difficult for your team to manage their resources.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Through its ability to recognize patterns and learn from past interactions, AI can create highly relevant and personalized experiences that resonate with target audiences, but the success of those outputs depends on the quality of the data fed into AI models.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Today, buyers seek personalized content that caters to their specific needs and pain points. Tapping into External Resources: When internal resources are unable to keep up with data updates, seeking external assistance can be invaluable.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Not-for-Profits Boost Donor Engagement with Personalized Video Donors are the lifeblood of most not-for-profit organizations.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 billion (about $5 per person in theUS) (about $5 per person in the US) by 2025. Personalization will play a pivotal role in standing out amid vast content.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Porch Group Media

DECEMBER 2, 2021

Specific Topics Include: How to use data to create meaningful experiences and personalized touchpoints. Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. Sign up for our marketing tips and resources: Thank you!

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

NetLine

APRIL 23, 2024

Outdated data can lead to misguided efforts and wasted time and resources chasing a prospect that may have already solved their problems and are no longer in market. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. With live chat, customer support team becomes an invaluable resource for the company. Believe me, it works.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

SpotMe Blog

APRIL 4, 2023

SpotMe Will Continue to Operate Globally and as a Standalone Company SpotMe offers a comprehensive suite of software solutions designed to create engaging and personalized event experiences. With the acquisition, SpotMe will continue to operate worldwide under its own brand, while benefiting from Swiss Post’s resources and global reach.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Oktopost

OCTOBER 8, 2023

The most important factor to prioritize when building out your cadence sequence is personalization – it will make all the difference between drawing your prospects towards your product and potentially driving them away. Social selling empowers you to cultivate personalized, authentic, and highly effective interactions with your prospects.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Just as sales enablement technology transformed the way sellers interact with buyers, AI represents another powerful tool that will allow them to further streamline and optimize their work.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. This will enable sales teams to tackle complex sales, work more efficiently, and optimize the use of their resources.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228