social-network 
Convince & Convert
FEBRUARY 5, 2018
They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. Technologists are active on social media.
Onalytica B2B
AUGUST 23, 2017
Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. First thing’s first- what does the white paper cover?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
MAY 3, 2023
When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. What you’ll learn: What is channel sales? See how it works What is channel sales? Franchisees.
Martech
NOVEMBER 11, 2022
Understanding how consumers interact with sponsored posts on social media and which links they follow. Understanding how consumers interact with sponsored posts on social media and which links they follow. Estimated reading time: 7 minutes. What is B2C marketing? Tracking what they ultimately end up buying. Get MarTech!
Zoominfo
MAY 25, 2022
Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth. Business leaders know that data is the critical heart of growth and expansion. What is Sales Intelligence?
Convince & Convert
JUNE 2, 2013
The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). meaning that website visitors came from social directly).
Expert insights. Personalized for you.
147 
Let's personalize your content