Lake B2B

NOVEMBER 23, 2022

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. Forrester) According to a Salesforce survey, 83% of […].

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B2B Sales Personalization B2B Forrester 105

Martech

AUGUST 3, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

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Personalization Forrester Work Management Efficiency 121

PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. What does this mean for B2B marketers ? With personalization , less is more.

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Forrester Advertising Agencies Marketing Analytics Tools B2B 52

Martech

AUGUST 10, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

Personalization 108

Personalization Forrester Work Management Efficiency 108

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization.

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Marketing Report Planning Forrester Custom Publishing 221

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

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Forrester B2B Thought Leadership B2B CMO 52

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group.

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Forrester Research B2B Content 59

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Current Challenges Buyers increasingly research independently, bypassing traditional marketing and sales funnels.

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Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

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Personalization Forrester Curation Act-On 108

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

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Personalization Forrester Curation Act-On 105

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. In the future, the majority of marketers (76%) “agree/strongly agree” that they would like to diversify their virtual event offerings. This is compared to 20.6%

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Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. Developing a Marketing Strategy Around CX.

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Marketing Report Budget Programs Advertising Agencies Forrester 296

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. Market Presence. The Forrester Wave : Sales Content Solutions, Q4 2022.

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Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive.

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Forrester Marketing Management B2B Marketing Word of Mouth 100

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Of those, SAP and Salesforce led the pack.

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Forrester Enterprise Management Work Management Marketing Management 76

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Marketers’ Continued Investment in CX. This was compared to just 80% of average performers, and 63% of underperformers.

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Budget Programs Forrester Custom Publishing Marketing & Strategy 296

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

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eCommerce Personalization Paid Search Agency Purchase Intent 114

PFL

AUGUST 20, 2020

Jump start the buyer’s journey with targeted, personalized outreach. The post Rethinking Nurture with Forrester appeared first on PFL. How much time is wasted on drip emails that don’t speak to your buyer’s pain points?

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Forrester Outreach Personalization B2B Marketing 52

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

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Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

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Forrester Marketing Report Work Management B2B Marketing 107

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

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Email Campaigns Personalization Campaigns Marketing & Strategy 98

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. Number 1: The state of B2B Marketing. Well, it depends.

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Forrester Lead Ranking Account Based Marketing ABM 52

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts.

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Differentiation Enterprise Management Work Management Marketing Management 181

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Enterprise Management Work Management Marketing Management Marketing AI 115

Forrester B2B

JULY 8, 2021

So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results. Nearly all B2B buying decisions are made by groups.

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Forrester Personalization B2B Marketing B2B 125

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

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B2B Marketing Personalization B2B Planning 75

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members.

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Conference B2B Forrester Marketing Management 197

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. So, how do you win in this crowded arena?

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Analytics Personalization Automation Case Studies 52

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. In general, marketers are taking many steps to embed customer insights throughout their organization. Customer Experience for a Marketing Advantage.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending?

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Forrester Planning Budget Programs Work Management 50

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

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Buy Generation Peer-to-peer B2B 130

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. So, how do you win in this crowded arena?

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Analytics Automation Personalization Optimization 52

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Marketing AI B2B Marketing Trends Planning 83

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126