Content4Demand

MARCH 28, 2019

So much happens in a month that it feels like a lifetime since we were immersed in the B2B Marketing Exchange in Scottsdale… but it was only the end of February. A running theme was humanizing our content marketing. Brian’s Tips: Talking to Digital Natives. Tying marketing performance to revenue dollars is becoming a must.

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Read on for 9 tips with sources to research your upcoming content campaigns. Use BuzzSumo to find out what content is performing best for key influencers in your market. Demand Gen Report.

Research 100

Research Campaigns Tips Content 100

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Some marketers track two additional stages: retention and advocacy. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%. Buyers don’t wake up and decide to purchase on a whim.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. Read on for 9 tips with sources to research your upcoming content campaigns. Use BuzzSumo to find out what content is performing best for key influencers in your market.

Research 61

Research Campaigns Tips Content 61

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Tips for Successful Lead Generation. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Tips for Successful Lead Generation. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 107

Conversion Rate Conversion Tips Marketing Analytics Tools 107

Outgrow

AUGUST 31, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Martech Advisor

DECEMBER 16, 2019

Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. Send Personalized Video Emails. CX thrives on personalization. Example of a Personalized Video.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Top SMX West Tips. Set Up Google Authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 10, 2010

For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This is geekier than even most search marketers will go, but can supply valuable insights.

SEO 100

SEO Tips Best Practices PageRank 100

SnapApp

AUGUST 14, 2018

Modern content marketers can’t get by on a limited knowledge base these days. With so much competition and noise in the content marketing environment, content marketers have to go above and beyond if they want to stand out (and be remembered.). Copyblogger : Storytelling and writing insights for content marketers at any level.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

AUGUST 14, 2018

Modern content marketers can’t get by on a limited knowledge base these days. With so much competition and noise in the content marketing environment, content marketers have to go above and beyond if they want to stand out (and be remembered.). Copyblogger : Storytelling and writing insights for content marketers at any level.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Atomic Reach

DECEMBER 17, 2018

Conducting a Content Audit sounds like a big, scary task, enough to strike fear into the heart of any marketer. However, if conducted correctly it can provide valuable insights into your business and help you execute a more effective content marketing strategy. A question business owners and marketers often struggle to answer.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Content 75

KoMarketing Associates

MAY 19, 2014

I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

Hubspot

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. In turn, it can ensure that your marketing strategies match the new buying behavior. 18% more shoppers choose Google over Amazon. What is Black Hat SEO?

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Facebook Insights. They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Full Circle Insights

JUNE 27, 2022

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. B2B Revenue Waterfall 2021.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

The time is ripe for Account Based Marketing. In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. B2B Revenue Waterfall 2021.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. It is recommended to let it run according to the life cycle of the product and according to its own market.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Online Marketing Institute

OCTOBER 31, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 40

Social Media Paid Content Tools Media 40

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Full Circle Insights

MARCH 23, 2021

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products. “In SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Golden Spiral

NOVEMBER 20, 2020

.” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Join us for a fast-paced video hour full of tips and laughter. Finalsite is the preferred marketing communications platform for more than 5,000 schools worldwide.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. Google Analytics, for instance, gathers data using JavaScript and a tracking code.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Albacross

AUGUST 7, 2018

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. That said, this isn’t about what’s easy for B2B marketers.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60