Influitive
APRIL 22, 2015
Deepen engagement to lock in loyalty. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” B2B Loyalty, The B2C Way.
Zoominfo
OCTOBER 18, 2022
According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. “If The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel.
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Top Rank Marketing
AUGUST 14, 2023
The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag.
Martech
NOVEMBER 11, 2022
Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Whereas, B2C transactions are often instantaneous or close to it. Processing.
ClickZ
AUGUST 27, 2020
Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. Times have changed.
Lake One
APRIL 18, 2023
Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. That’s okay.
Ontraport
JANUARY 14, 2020
To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge. A study by Forrester even showed that a more user-friendly experience could raise a website’s conversion by up to 400%. There’s a reason why holding on to customers is so challenging.
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