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Why we care about B2C marketing: A guide for marketers

Martech

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. B2C digital marketing strategies. Whereas, B2C transactions are often instantaneous or close to it. Get MarTech!

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Why we care about traditional content management systems, the original no-code tool

Martech

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS. Hybrid CMS.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.