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Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. And before that, in the Bay Area. Mickey Alon: Sure.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. And before that, in the Bay Area. Mickey Alon: Sure.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And then before that, I worked at a software company, Webtrends here in Portland, Oregon. And before that, in the Bay Area. Mickey Alon: Sure.