LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”. What are some other resources available to learn more about Business Continuity? For more information, contact us today at info@thinkers360.com

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Conversely, sending basic product brochures to HQLs, who are actively seeking in-depth information, feels like a missed opportunity. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Biznology

MAY 31, 2017

You may need to watch a entire video to find out whether it contains any information you care about. But leveraging creative resources across multiple videos is a very cost-effective way to reach different audiences and reinforce your messages in different channels. (I wouldn’t call anything longer than a minute bite-size.)

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., This information equips customers to make informed decisions and communicate the value proposition effectively. Hence, content must be strategically placed throughout the buying journey to keep customers engaged and informed at every stage.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

InsightSquared

AUGUST 14, 2019

As Ryan Moore, director of clients at Peak Sales Recruiting says , AI “augments the capabilities of a team’s best salespeople, allowing them to work smarter, sell better, and utilize their time—a finite resource in high demand—more efficiently.”. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. With live chat, customer support team becomes an invaluable resource for the company.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

NetLine

APRIL 23, 2024

Now, armed with vital information and context about the prospect, any cold calls are far less cold. Now, when that call is made, sales can tailor their messaging around this information. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Marketing Insider Group

JULY 29, 2020

By comparing the performance of your content to corresponding revenue activities, you can pinpoint your content’s impact on your financial performance and use that information to find your content marketing ROI. Calculating Content Marketing ROI. The formula to calculate ROI is deceptively simple.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Social media technology gives teams the resources they need to work more effectively, and the structure to meet the most critical business objectives.

Social Media 103

Social Media Work Management Marketing Management Media 103

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Some refer to it as “marketing performance measurement” or “marketing resource management” (MRM).

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Expert product knowledge: AI-powered enablement tools surface the latest content and information for your sellers in real time, helping them support buyers and customers with confidence.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. Organizations differ in how they define data-driven, though Forrester sums it up nicely : “A data-driven organization identifies the insights it needs data to inform. However, at some point, this shifts.

Planning 128

Planning Allocation Work Management Marketing Management 128

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Both teams win big. Data to Influence the Rest of the Business.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. This information helps assess their qualification for your SaaS.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. It’s in marketers’ best interests to use their account-based marketing resources to better understand their customers. Understanding buyer intent. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Sprout Social

JANUARY 23, 2023

As soon as you receive information that could impact your KPIs, you have to adjust. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. Don’t waste valuable resources on so-so ideas. Your main focus this year has to be your goals and progress.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Marketing Insider Group

SEPTEMBER 14, 2020

I see resume-based profiles with generic company information like how the firm specializes in integrating supply chains and solving business-critical challenges from solution to design. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Liveintent

DECEMBER 7, 2021

Second-party data is generally acquired through marketing partnerships and non-competitive resources to the benefit of both parties. For example, if you’re a publisher, you’re likely collecting information about how readers engage with the content on your website and in your email newsletter. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Sana Commerce

JANUARY 5, 2023

According to research conducted by Forrester , customers are the new “market-makers” who are redesigning industries and changing how companies succeed online. By automating your O2C process, you can streamline or eliminate: Inaccurate inventory information. More interesting resources. View all resources.

Trends 98

Trends Digital Transformation Forrester Order 98

Only B2B

SEPTEMBER 21, 2023

Sales Funnel Efficiency : Effective lead scoring streamlines the sales funnel by focusing resources on leads with a higher likelihood of converting. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62