ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. The dollar amounts are impressive.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. This allows for an enhanced emotional connection during the customer engagement which creates concrete memories and lasting impressions.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. Memorable Experience An engaging event platform creates an experience that leaves a lasting impression on attendees. On the contrary, according to Knowland, “68.7%

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable. Forrester Retail. One of the first steps to take is staying informed.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Vidyard

NOVEMBER 30, 2018

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). Banks and other financial institutions that want to reclaim their relevance have to make a personal impression. Leaving the buyer more impressed by personalized video than mass marketing.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Instead of looking at vanity metrics like impressions, open rates, site visits, and downloads, focus on data points that help drive improvements over time. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. With a mobile event app, QR code check-in and badge printing, you can continue to make a great first impression. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.3

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Look for trend data based on cohort analysis. #2 To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. 11 Duane Forrester , VP Industry Insights at Yext. You’ll be able to see impressions and clicks. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Madison Logic

OCTOBER 4, 2023

Fueled by ML Insights, our unified ABM approach ensures your content and messaging aligns with the trending topics your target customers are researching and helps you build in-depth experiences by tailoring content to funnel stages.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Martech Advisor

APRIL 6, 2020

Predictive analytics is one of the modern trends used by email marketers today. Forrester surveyed 579 marketing decision-makers to help you answer this question. Using those techniques, you can quickly impress your subscribers with the insight and turn them into lifelong patrons.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Vidyard VP of Marketing Tyler Lessard talked with Small Business Trends about the most important trends.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. E-commerce businesses face many trends and challenges when striving to succeed in this rapidly evolving marketplace. In summary. Why it’s hot. Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

OCTOBER 15, 2019

Other sources indicate that nearly 50% of marketers will adopt AI and machine learning in 2019 alone, meaning AI could be one of the largest marketing trends this holiday season. AI gives marketers the tools and insights needed to punch up ads for higher ROI, greater impressions, and more conversions.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. All of this hinges on the goal of the campaign.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

ClickZ

JULY 23, 2020

The fact of the matter is, most of us will be expected to achieve impressive results with fewer resources well into 2021. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. The good news?

Lead Ranking 111

Lead Ranking Lead Scoring Marketing Automation Services Marketing Budget 111

Content4Demand

JANUARY 10, 2020

When: March 29 to April 2 Where: Las Vegas, NV You could go to Las Vegas to gamble, or you could go to stay current on the newest trends in creating valuable customer experiences with Experience Cloud, Magento and Marketo. The impressive menu of tracks offers something for every B2B marketer. Adobe Summit. We’re not judging.)

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Onalytica B2B

JANUARY 6, 2016

The reason for this is that influencer marketing campaigns generate impressive results. Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. Maturing of Influencer Marketing Tools.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

QuanticMind

MAY 23, 2019

Traditional approaches to determining success have often been focused on so-called vanity metrics that include page impressions, clicks, click-through rates, and conversion rates. Consider impressions and click-through rates. Impressions offer marketers insights into how frequently a display or paid ad is viewed.

PPC 40

PPC Advertisements Advertising SEM 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Onboarding also gives partners a first impression of your business and how easy it is to work together. That’s why partner onboarding is so important. Don’t wait for partners to request materials.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Markempa

AUGUST 12, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Trend #1: Personalized Content. Trend #2: Brands Go Niche with Content.

Trends 363

Trends Content Marketing Work Management Planning 363

Martech

MARCH 27, 2023

This is a trend that I’ve seen over the last 5 to 7 years. Bringing the outside in with marketing insights Marketing insights refer to the actionable knowledge gained from analyzing third-party marketing research from firms like Gartner, Forrester, Global Web Index, Kantar and Nielsen.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. billion ad impressions a year, but reports four times better return on investment (ROI) through content marketing than targeted advertising.

Studies 40

Studies Planning Marketing Management Forrester 40