Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Calculate this to help win them over and dive into the research to come up with tangible project costs after you get initial approval.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. And guiding leads through this complex journey requires a well-defined strategy. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Exo B2B

JUNE 18, 2019

And in this area, the Content Marketing Institute and HubSpot are kings! First of all, this graph taken from a post on blogdumodératreur, which shows the results from HubSpot in France on the best social channels in the two domains, namely B2C and B2B and surprisingly, LinkedIn is listed third in B2B. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. What happens to people, relationships, and our sense of connection? Who wouldn’t?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Only B2B

SEPTEMBER 1, 2020

Credit – Hubspot. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. MarketingSherpa, a research firm revealed, nearly 82% of the prospects like the content from their work industries. It is just about plan, period, and result. ABM is about #Smarketing.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

BenchmarkONE

MARCH 22, 2019

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. If you’re in the early stages of CRM research, high-concept blog posts are just confusing, at best. Hubspot Sales and Marketing Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Vidyard

OCTOBER 27, 2019

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Grow Revenue. Influence Buying Decisions. Get More Backlinks.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hubspot

MAY 31, 2018

Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Forrester at Yext says to look at your “content and its context.” Keyword research isn’t dead. This is why HubSpot recommends a topic cluster approach to SEO.

Marketing AI 72

Marketing AI Forrester Long Tail Marketing Act-On 72

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. With marketing automation tools like HubSpot, businesses can automate lead scoring based on predefined criteria, ensuring that no lead falls through the cracks.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Only B2B

SEPTEMBER 18, 2023

Advanced Lead Segmentation : Research by HubSpot indicates that businesses using automated lead qualification witness a 15% increase in lead segmentation precision. Lead Generation Automation : Research by Marketo indicates that automated lead generation results in a 20% increase in sales opportunities.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Vidyard

JANUARY 8, 2021

Based in psychology and behavioral science and research, Corporate Visions studies how people think and translates these findings into sales training. HubSpot Academy: Remote Sales Training Lesson. Corporate Visions: Mastering Remote SellingTraining Program. Vidyard: Video for Remote Sales Training and SKO Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Vidyard

OCTOBER 27, 2019

Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. But you don’t have to take their word for it.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). HubSpot, Marketo, Pardot) Predictive analytics (e.g.,

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

chiefmartech

JULY 14, 2020

It also deeply integrates with HubSpot ( disclosure: I run HubSpot’s app partner program ). Meeting agendas appear within the Zoom UI and all notes are automatically sync’d with contact records in HubSpot’s CRM. Sure, you could have manually done this with Zoom and HubSpot before. It’s slick.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. Outgrow ’s research claims that companies saw a 67% increase in sales after implementing chatbots. “I

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. Advocacy marketing can attract new customers and increase company revenue — and there’s research to support its effectiveness.

Paid Search Agency 115

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 115

Only B2B

APRIL 13, 2022

Do your research if you don’t have any prior experience in the industry. If this is a B2B situation, do some research on the firm you’re calling. Forrester Research. 17% of salespeople think they’re pushy, while 50% of prospects view them as pushy – Hubspot. Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

ClearVoice

JULY 7, 2023

According to MarketingProfs , the five most popular methods for improving conversion rates derive from data: Customer journey analysis A/B testing Usability testing Website personalization Cart abandonment analysis These methods rely on real user data, turning your website into a research lab. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Including evidence of research relevant to their business is the most effective way to do so. Prospecting gold mine?

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

JULY 5, 2015

Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. HubSpot State of Inbound, 2014). Gartner Research). pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester).

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Strategic-IC

APRIL 23, 2023

In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Will it help improve our research processes?

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Only B2B

AUGUST 21, 2023

In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Research by HubSpot indicates that 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL , or sales opportunities. for every dollar spent.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Data from HubSpot shows that 70% of marketers are using it —15% more than in 2020. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). source: HubSpot). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. source: Forrester ). It takes research, effort, tracking, and most importantly, identifying goals at the beginning.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. Forrester ). Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Brian Halligan, CEO and Founder of HubSpot. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Valasys

MAY 27, 2019

According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% According to a study conducted by Hubspot in 2018, it was deduced that only 18% of marketers agree that outbound practices provide the highest quality leads for sales. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221