Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Put Your Videos to Work. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. Forrester ). 80% of marketers who use social media influencers have reported effective results. Entrepreneur ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Michael Brenner , CEO of the Marketing Insider Group , shares his thoughts with Demand Gen Report , along with a variety of examples that demonstrate the success that some notable B2B brands are seeing with a serialized approach.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Including evidence of research relevant to their business is the most effective way to do so. Prospecting gold mine?

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. Download eBook. Better alignment between marketing and sales teams.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Martech

JANUARY 25, 2022

Improved reporting. Salesforce and HubSpot are some of the most popular operational CRM tools. Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Automated data entry. Customer segmentation.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal. HubSpot offer some sound advice. Inbound Links are a timely topic.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Ranking 80

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Ask someone who doesn’t spend a lot of time on your website to click around a bit and report back. Upcoming trends. We’re already predicting what’ll be trending in 2020!

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. Source: Capterra. That's good.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Again, we started with categories that could reveal trends in the data. Customer satisfaction (CSAT) reports.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Lead Scoring 52

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

SnapApp

MAY 29, 2018

By analyzing the patterns and common trends in behavior of your customers prior to the point of conversion, you can create a template to judge whether or not a completely different lead will also convert. Forrester research indicates that 74% of business buyers conduct more than half of their research online.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). Source: Forrester). Source: Gartner Research). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Email Marketing. Campaign Monitor , 2021). LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

AUGUST 5, 2011

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. ” Furthermore, a Forrester study of U.S. Connect with HubSpot : interactive marketing professionals puts numbers to that statement.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Hubspot

APRIL 27, 2015

Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Could we improve the layout?

Stats 28

Stats Design Emarketing Mobile Marketing 28

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Work Management Marketing Management 133

SpotMe Blog

AUGUST 4, 2023

Skift Meetings research). Reports and analytics : To improve your events over time, you need data. Look for event check-in software that provides detailed reports on things like check-ins, real-time attendance tracking, busiest registration times, engagement analytics, KPI measurements, etc.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Of teams using AI, 33% reported that they made organizational processes more efficient to a high degree.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Return Path’s Email Intelligence Report for Q3 2012 ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Analyst reports. Research reports.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

AUGUST 20, 2019

54% of social browsers use social media to research products. Pew Research Center ). Pew Research Center ). Pew Research Center ). 9% more people [than seen in previous reports] are now using Twitter on a daily basis. ( Forrester ). To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2%

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Why attend: Attendees learn about strategy, trends, storytelling, optimization, advertising, content, insights and more to help “take your brand to the next level.” Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132