Zoominfo

JUNE 11, 2021

Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Now, it’s a land grab [because of COVID].”. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

FEBRUARY 25, 2022

And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. B2B as a buying group. Source: Nirosha Methananda.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. They have partnered with SWK Technologies and other integrators to help you get going seamlessly. What a godsend.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

MARCH 6, 2024

You identify a particular lead who works for a company in your target industry (e-commerce) and has visited your website pages specifically related to social media advertising services. downloading white papers, visiting product pages, attending webinars). This information helps assess their qualification for your SaaS.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Webbiquity

DECEMBER 4, 2018

Help your sales people understand who their ideal buyer is, how they want to be engaged, and where to find them. Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. The majority of reps struggle with this.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. B2B marketing automation helps to manage these complexities efficiently. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. I’ve learned how much time is spent clicking, filtering, waiting for pages to reload, refreshing things, taking that information, putting that into a sheet and going into another tool. Creating landing pages, listicles and other curated content. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Metadata

FEBRUARY 14, 2024

That said, there are steps you can take to slowly introduce this new mindset to your company, and it starts by getting on the same page with your Sales team. It’s about having one shared vision between the two teams and aligning on the same expectations and metrics, so everyone’s on the same page.” How can you do that?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. Another important practice that’s often overlooked is monitoring the performance of landing pages on your site. It makes sense that there is still plenty of confidence in event marketing.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Content4Demand

JULY 13, 2021

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Here’s a brief breakdown: First-party data is typically driven by our own websites, landing pages and other direct sources. We’ll start with some intent data basics here. Understanding the Intent Data Types.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Influitive

JANUARY 15, 2016

Our 24-hour campaign broke down into these projects: New landing page – To create the website BuyingIsScary.com , we needed one main landing page, a template to host the 4 advocate marketing objection sub-landing pages and alerts for each sub-page. Meeting as a team was definitely helpful.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. Shifts in the Search Engine Result Page. of the first page of Google as opposed to 1.1% is superior to speaking with sales professionals. .

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. We’re here to help you find the best event registration to help you achieve your event goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. So how does content intelligence actually work? It’s important to track all of those things.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). This content marketing research indicates customers are counting on content to help them make their decision. 3 Ways To Manage Help Customers Manage The Toll Road.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Vidyard

OCTOBER 2, 2015

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. Landing pages are trust exercises. After all, you did read them right?

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Madison Logic

SEPTEMBER 21, 2023

Also called banner ads, these typically consist of a static image with text and a call-to-action (CTA) directing buyers to another page. Retargeting ads Think of these as follow-up ads to target buying group members who visited your page, previously interacted with another ad, or took another action within a specified time frame.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. Better Performance Content Video-based content campaigns help to tell a better story.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

KoMarketing Associates

MARCH 24, 2014

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Their vocabulary informs not only our keyword research but our page content as well. #4 It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8 Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Golden Spiral

NOVEMBER 7, 2022

Whether you’ve already been asked to make cuts, you want to get ahead of the curve, or you’re planning for the next quarter or year, this article will help you move forward. Consider these questions together: What pages on your website receive the most traffic? Forrester warns against cutting brand awareness efforts.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Vidyard

MAY 18, 2018

Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

ActiveDEMAND

JUNE 25, 2020

Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Many CMOs and VPs are choosing to deploy more marketing automation to help their teams get more done with smaller budgets. Complex Campaigns in a Box.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video marketing helps persuade and entice the audience to a specific brand that drives conversions.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Stories make for better marketing because they elicit emotion.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Video-based content campaigns help to tell a better story. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Biznology

SEPTEMBER 22, 2016

Search Engine Land ). 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Forrester ). Forrester ). Do these facts help you to better understand online consumer behavior? FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

EMagine B2B Blog

MARCH 29, 2018

This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Create a relevant and targeted landing page. Convey the value of the asset through the landing page and your PPC advertising. As always, we’re here to help when you need it. Contact us now.

PPC 50

PPC B2B Sales Lead Ranking Lead Scoring 50

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

KoMarketing Associates

NOVEMBER 18, 2014

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120