SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Shutterfly capitalized on these creators’ personal sense of style and knowledge of the customer to create captivating designs for their customizable products.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Martech

FEBRUARY 5, 2024

Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Personal contacts through focus groups, telephone surveys and the like are more expensive. factor Always tell people why you’re asking for their opinion.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content? Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Biznology

JUNE 9, 2020

Personalization of a brand image in combination with the measured results can help you develop the perfect campaign. This is why you need to engage people, specifically your current clients and followers on social media, and ask them for an opinion as a crucial element of your after the Coronavirus period.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social media is an always-on focus group. Thanks to social, you can simply ask your audience for their opinions and preferences. Real-time news and information. It's that time of year.

Social Media 140

Social Media Media Privacy Transparency 140

The Lead Agency

DECEMBER 9, 2020

Where do they look for information and networking opportunities? Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges. Step 4: Use Other Sources of Information. How long have they been working for their current company?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. eCommerce businesses must learn how best to gather and assess customer feelings about their experiences without that personal exchange. Feedback goes beyond just opinions; it can testify to how your products and company performed for customers. (True for any company.)

Tools 65

Tools Customer Satisfaction Lead Ranking Lead Scoring 65

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Here are some key considerations to help guide you: Research objective: Clarify the objective and the information you want to gather. We also use quantitative research for creative testing.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

PureB2B

JUNE 8, 2021

With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. The information gathered from these sources can give you even further understanding not just about your business, but your industry as well. This is the same for customers.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. The information gathered from these sources can give you even further understanding not just about your business, but your industry as well. This is the same for customers.

Research 62

Research Campaigns Work Management Marketing Management 62

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. In both cases, the information rendered is faulty. Both have inherent limitations.

Business 100

Business Opinions Act-On Focus Group 100

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records. Qualitative information. Focus Groups.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Market research is gathering and analyzing information about a target market. Market insights help businesses make informed decisions leading to growth and success. Make informed decisions. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Content Standard

MARCH 9, 2017

These are people who like to show up in person or call on the phone to receive advice and make transactions. Lead volume drops off as users become reluctant to provide phone and address info for your arsenal of printed and personal collateral. Public opinion of “authority” in the financial space shifted.

Trust Marketing 84

Trust Marketing Branding Brand Identity Planning 84

Hubspot

SEPTEMBER 17, 2020

And, along with using that material to inform your future marketing strategy, it can also inspire your marketers to work harder by reminding them why what they're doing matters. A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information.

Lead Ranking 89

Lead Ranking Lead Scoring Social Marketing B2B Marketing 89

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Do you need this information now, immediately, in realtime ? Said another way, 42. Decide on Frequency.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Start with your local contacts if you have any, gather information then refine as you go. Talk to your potential customers and get to know them. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Adobe Experience Cloud Blog

JUNE 20, 2017

In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints. SEVEN: Never let anyone define your personal brand. You, as a human being, must as well.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Provide a medium for your customers to voice their opinions.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

seo.co

MAY 11, 2021

You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. The key to successful marketing is to reach the right person with the right message at the right time. You can find some of this information by mining your website and social media analytics. Stronger marketing.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. Elizabeth Arden Goes Inside to Get Insights.

BtoB 40

BtoB Branding Brand Identity Focus Group 40

Hinge Marketing

JUNE 19, 2017

When facts replace opinion, it’s easier to gain consensus. Informal or unstructured interviews. While well-meaning, this informal approach is rarely useful. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Online surveys.

Research 75

Research Work Management Marketing Management Branding 75

Circle Studio

JANUARY 10, 2020

B2B buyers are after all, consumers, and these buyers have been conditioned to expect the same level of sophistication, personalization and attention-to-touchpoints that are the staple of retail brands such as Apple, Amazon, Chick-fil-a and Southwest. Myth 5: Marketing’s work is done once the selection is made.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. During production, the ad may be shown to focus groups for feedback.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Send Personalized Video Emails. CX thrives on personalization. Example of a Personalized Video.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Jackie Walts

MARCH 2, 2016

I’d recommend using number of employees because it’s an easy piece of information to get – either by asking the prospect or through data appending. In my opinion, small business is best defined as under 50 employees. They don’t really see their personal life as entirely separate from work. They’re direct. They don’t waste time.

Small Business Marketing 54

Small Business Marketing Business Budget Programs Tips 54

Launch Marketing

APRIL 18, 2018

Welcome the good, the bad and even the ugly feedback as an opportunity and stay of the mindset that customer perceptions matter more than your personal feelings and opinions. These personal and more human interactions will help you build a better relationship with your customers. Customers want connection and resolution.

Branding 48

Branding Brand Identity Work Management Marketing Management 48

Convert

MARCH 22, 2022

They may be misleading, biased, and ultimately seeking to validate an existing opinion, rather than probing a problem brought to light by the quantitative data. We are guided by data, not by anyone’s opinions of your sector or customers. those that need to stay informed). This is usually a group of people.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Eric Mower + Associates

NOVEMBER 20, 2018

I think it’s possible, with obsession or being customer-possessed , to lose sight of the internal and external customer-related realities that require objective or informed decision-making. Sure, we found that they had definite opinions about brands, products and their jobs. I’ll take that even further.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

MLT Creative

FEBRUARY 2, 2011

So here is some more information about it, plus some tips to optimize its effectiveness as part of your B2B marketing plan. Why focus groups? Focus groups are valuable because they allow for group synergy that unearths information that may otherwise have been difficult to reach in a one-on-one setting.

Research 40

Research B2B Marketing Tips Advertising Agencies 40

LEADership

OCTOBER 28, 2013

I am not a very patient person unless I am completely engaged by the person or situation that is taking up my time. In business, in our professional lives and on the personal front as well, there are ways to accomplish more on any given day. Facilitate transparency and easy access to information.

Lead Generation 40

Lead Generation Transparency Opinions B2B Marketing 40

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring. A free demo is available.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45