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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. Economic conditions are crucial.

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Prepare for an unpredictable economy with email marketing by Bloomreach

Martech

These channels include email, mobile apps, websites, social media, SMS, and more. An all-in-one platform will be especially essential if your company needs to cut ties with outside agencies and start handling all marketing initiatives in-house, all while cutting back on advertising spend across the board.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Reframe your point of view as market conditions change. Mobile video consumption increases by 100% every year. Featured Snippets. Mirroring those values in your businesses.

Planning 362
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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. By generating revenue with early adopters and lighthouse accounts, while learning from these engagements, ICT’s long-term revenue growth plan can be established. Here’s their story. The Product. The Lessons.

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How to Set Up a Google Analytics 4 Account Using Google Tag Manager

DAGMAR Marketing

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. It utilizes machine learning and artificial intelligence to deliver more precise and valuable insights about user behavior and interactions on websites and mobile applications.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100
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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100