Martech

OCTOBER 13, 2023

All these digital features have now come to out-of-home.” Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Social media offers incredible networking opportunities for realtors to connect with prospects and customers. Lead Generation.

Social Media 110

Social Media Social Marketing Practices Media 110

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. Minority-owned and operated media stands as a prime example of the ever-changing realm of premium inventory.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Here are the 5 must-ask questions, I created a YouTube video to show you why. Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. Media Planning. VP of Marketing or CMO. Event Marketing. Demand Generation. Check it out.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Webbiquity

MAY 17, 2016

Online editorial calendar for content marketing and social media planning. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Displays your Google search history across devices, including YouTube searches. Showcase reviews: iMedia Connection.

Planning 145

Planning Research Tools Best Practices 145

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. IGTV is a new Instagram feature and app for sharing and viewing video. Offer a “How-to” tutorial like the kind you’d find on YouTube.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Digilant

FEBRUARY 14, 2019

If you need to figure out how to set-up your email campaign or debug a platform issue there’s a YouTube video for that. Marketing teams who spend between $10 million and $50 million in programmatic or digital media a year should think in terms of hybrid models. If we have a doubt or a question there’s always Google.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Brand Identity Branding 56

RebelMouse

APRIL 18, 2018

The pendulum is now swinging away from short, sub-60-second videos to ones that feature mid-length duration and higher production quality. For example, media conglomerate Condé Nast is. PBS has also found a new audience on YouTube and Facebook thanks to social video. While publishers shouldn't be going.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

RebelMouse

JUNE 7, 2018

The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat. The toolset includes Live Creative Kit, which allows users to add both emoji stickers and intros and outros to their live videos, and features in-depth analytics.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. If you're hoping to increase sales for your product via a social media advertising campaign, then your audience profile will look similar to your buyer persona. Media Audience Profile. Dive deep into analytics.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Digilant

APRIL 24, 2019

YouTube — purchased by Google in 2006 — is now the third most visited site on the web. More than 1 billion hours of YouTube videos are watched every single day. Video Ads : Video ads have been increasing in popularity thanks to advancements in the form of faster speeds and higher-quality digital platforms.

Paid Content 55

Paid Content SEM Media Plans SERP 55

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Single Grain

APRIL 18, 2022

Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. Social networks are always changing, adding new features, ad types and regulations, not to mention algorithm tweaks. Dive Deeper: 7 Dead Simple Social Media Marketing Tactics That Still Work Today. the smallest advertisers).

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Even though your content hub will feature content from different platforms and publishers, your audience will want to come back to you because you’re the central place where they find valuable information. Building brand loyalty through repeat visits. Recent press.

Curation 67

Curation Advertising Agencies Press Content 67

Single Grain

JULY 6, 2023

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats: To put it simply, such an analysis will help you track and measure the effectiveness of your promotion plan as well as your marketing plan as a whole. Why does Taco Tuesday need freeing? I don’t know! Tell me more Taco Bell, and tell me how I can help!

Promotion 52

Promotion Planning Examples SWOT 52

Buffer

JANUARY 17, 2023

In this blog post, we'll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level. So grab a cup of coffee and let's chat about all the features that Buffer has to offer. That said, there are some key features that we expect many ContentCal customers to miss.

Eye-Tracking 17

Eye-Tracking Social Media Work Management Budget Programs 17

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135