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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

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Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat. Data from Pew Research Center. Let's Create Together.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business.

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The Winding Road of Social Video Strategy

RebelMouse

The pendulum is now swinging away from short, sub-60-second videos to ones that feature mid-length duration and higher production quality. For example, media conglomerate Condé Nast is. PBS has also found a new audience on YouTube and Facebook thanks to social video. While publishers shouldn't be going. to "Tread lightly!"

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The Current Climate of Facebook Instant Articles

RebelMouse

The invite-only approach had both brands and new media companies excited for the next wave in mobile publishing. Using the platform will also help your own site's pageviews and audience growth. The content diversification also allows for more network distribution through outlets like YouTube. Here's why. Adapt and Win.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. In this article, we’ll look at what a content management system (CMS) is, its components, key functions, best practices to follow, and five most-widely used CMS.

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As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

In July 2018, Google announced that it would devote $25 million of the investment specifically to YouTube. Google will provide grants to credible news sources to help them create a sustainable video operation, and to expand their own team of experts to help news partners on the platform — among other YouTube-specific initiatives.

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