Optinmonster

MAY 16, 2023

Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions.

Marketing Analytics Tools 65

Marketing Analytics Tools Analytics Google Template 65

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

Marketing Analytics Tools 86

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 86

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 101

Marketing Analytics Tools Paid Content Analytics Activities 101

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Import GA4 Conversions to Google Ads .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Raven Tools.

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

Zoominfo

MAY 3, 2022

Let’s walk through the new features and integrations that can help you hit your number. Engage The new Gmail plug-in for Engage, ZoomInfo’s sales automation tool , allows you to access Engage’s email templates and variables directly from your Gmail inbox, as well as track Gmail activity in Engage and other connected CRMs.

Zoominfo 130

Zoominfo Marketing Analytics Tools Enterprise Management Lead Ranking 130

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. EmailOctopus.

Marketing Management 150

Marketing Management Software Marketing Analytics Tools Business 150

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. This removes any need to add metadata to assets.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Under-the-hood tag integration notes . Table of contents.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Table of contents: What is a chatbot builder? Here are a few to consider.

Paid Search Agency 99

Paid Search Agency Marketing AI Work Management Marketing Management 99

MKT1

JUNE 12, 2024

Apollo.io : Many marketers already use Apollo to build target audience lists, engage leads, and enrich their CRM. Search Apollo's database of over 275 million people and 70 million companies to identify your entire addressable market. In short, MKT1 is evolving—and marketers like myself will take any opportunity to do a rebrand.

Positioning 97

Positioning Work Management Demand Generation Agencies Marketing Management 97

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Marketing Insider Group

JANUARY 25, 2022

There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. This list from Template Archive has more than 30 downloadable templates you can choose from. A survey conducted by a London-based digital marketing agency of over 1,000 web users found that more than 42.5

Marketing Websites 248

Marketing Websites Industry CMS Lead Scoring Lead Ranking 248

Directive Agency

APRIL 14, 2022

But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, control complex rules, add heat map trackers, and many more. . But there’s more to the Google Tag Manager (GMT) than meets the eye and this article will explore that in detail. .

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tagging Marketing Management 52

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. And that’s partially because it’s incredibly misunderstood.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Convert

NOVEMBER 18, 2020

With this uptick in digital usage, it’s imperative for marketing professionals to effectively target and correctly identify the channels that impact the bottom line. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. How Consent Mode Works. Someone visits your website.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. Does WordPress come with analytics? How Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Convert

JANUARY 13, 2021

Even the most functional tools usually lack many of the beloved features that come standard with paid tools. Josh Brown of HelpJuice outlines a few more limitations of free A/B testing software: The limits of free tools as compared to paid tools typically fall under one of the following: Features are limited. Google Optimize.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

ClearVoice

JANUARY 31, 2024

Here are some CMS tools many use to ensure a tight content management system: WordPress : Features: User-friendly interface, extensive plugin library, customizable themes. Drupal : Features: Highly flexible, robust security, excellent scalability. Joomla : Features: Versatile, multilingual support, easy installation.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Here are some CMS tools many use to ensure a tight content management system: WordPress : Features: User-friendly interface, extensive plugin library, customizable themes. Drupal : Features: Highly flexible, robust security, excellent scalability. Joomla : Features: Versatile, multilingual support, easy installation.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Seismic

FEBRUARY 27, 2024

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. An activity that previously took several hours to produce great content for go-to-market (GTM) teams can now be completed in an hour or less. Get a demo today !

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Sharpspring

JULY 13, 2021

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily marketing tactics. Top 8 Essential Digital Marketing Tools.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. For this exercise I tested landing page headlines.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. The best way to learn is to try new features yourself; which is what I did with my WordPress website. For this exercise I tested landing page headlines.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 110

Social Media Training Course Resources 110