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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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New EveryoneSocial Features: Rich Text Editing, Private Group Discoverability, and More

EveryoneSocial

We’re back again to highlight more new features for EveryoneSocial! This time around we’re talking about rich text, private groups, and improving our users’ quality of life. These are our favorite kinds of updates because they usually add in some pretty neat features, and this month’s release doesn’t disappoint.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

An era in which marketing and e-commerce teams are in lock-step alignment. Here’s a closer look at seven new features that will help you innovate this year. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era with stronger customer engagement across email and mobile.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. This is where lead enrichment tools come in.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.