Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Hubspot

DECEMBER 21, 2017

But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. Then, it declined. Sound familiar?

Traffic 77

Traffic Features Google SERP 77

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Click here.

Social Media 98

Social Media SEO Optimization Media 98

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is the ‘medium’ where your traffic came from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic. Use figures, charts, and tables.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. It’s time to embrace this feature!

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. I start at the same place every time: Keyword research. Read the QuickBooks blog. All of the above?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Our favorite feature for SEO audits is the SEO Spider.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). (By

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Launch Marketing

MAY 25, 2022

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. It might not seem like a big difference but look at the keywords in both examples. Generating website traffic is important.

Social Media 125

Social Media Optimization Media Keywords 125

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. Optimize every video you make for search engines so you can attract more traffic and build your audience organically. Here are some tips: Incorporate target keywords where appropriate. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Unbounce

DECEMBER 1, 2021

One of Facebook’s stand-out advertising features is its dynamic creative ads. Businesses who pay for Google Search ads get prime real estate—if they know the right keywords to target. Compared to the other platforms on this list, Twitter Ads is more straightforward.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Envy

JULY 13, 2022

They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. And the traffic is only rising. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). Say Cheese!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sharpspring

JULY 22, 2022

Is there anything weird going on with your traffic sources? Are you suddenly losing or gaining traffic? Smart automation is also able to boost your keyword research and content brainstorming. Of course, people could mention a keyword for different reasons. Content research and brainstorming. Direct messaging.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Contently

AUGUST 2, 2021

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? Or, you might find their customers are asking for a new feature. You could add that feature into your product before they do to steal their subscriptions. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Monitor tweeted questions (people asking questions on Twitter containing your core keyword ). asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Scoop.it

SEPTEMBER 30, 2022

A successful blog captures leads, increases traffic, and fosters a loyal readership. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. Source: Twitter. Google trends and search console. Source: RiteTag.

Tips 84

Tips CMS Development Blogger AIO 84

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96