Benchmark Email

MARCH 1, 2023

Email marketing is the marketing holy grail for most businesses. Given that the ROI for email marketing is around $36 for every $1 spent, it’s no surprise. Email marketing builds customer loyalty, provides valuable information, nurtures leads, and increases awareness and direct sales.

Email Marketing 84

Email Marketing Software Features Advertising Benchmark 84

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Litmus

OCTOBER 30, 2020

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. But hidden in the AMP for Email sessions were a few updates geared at making developers’ lives easier. Folks can now use the following in their AMP emails: CSS grid. Updated CSS properties.

Features 115

Features Paid Search Agency Class Google 115

Litmus

SEPTEMBER 16, 2022

For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. Create individualized email experiences at scale. Learn more.

Features 79

Features Loyalty Email Campaigns Personalization 79

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Business email address Subscribe Processing. The post Meta launches genAI features for ads appeared first on MarTech. Text variations. Feedback includes saving “five or more hours a week,” said Meta.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Email redaction is automatically enabled by default for new web data streams. Data redaction.

Features 128

Features Marketing Analytics Tools Google Demographics 128

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Business email address Sign up now Processing. Shopping Collections.

Youtube 86

Youtube Features Merchandising Sample 86

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Envy

DECEMBER 16, 2021

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. What is an email sending reputation? Overall Email Health.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

Litmus

SEPTEMBER 2, 2022

For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. . Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer.

Features 82

Features Loyalty Display Personalization 82

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Why are the email deliverability standards changing? If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender. Why are the email deliverability standards changing?

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Note: rarely, if ever, will one organization employ every one of these features. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Benchmark Email

NOVEMBER 15, 2021

B2B brands provide value to their audiences via research and content with lead generation forms and email signup promos. The value… The post Apple’s New Hide My Email Feature: What it is and How it’s Changing Email Marketing appeared first on Benchmark Email.

Email Marketing 103

Email Marketing Features Advertising Benchmark Lead Scoring 103

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 17, 2024

Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging. Many of these features are now being upgraded with AI and ML. Business email address Subscribe Processing.

Marketing AI 110

Marketing AI Enterprise Management Features Marketing Management 110

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. Nearly 78% of marketers have seen increased email engagement over the last 12 months. Introducing Anyword’s Promotional Email tool. First, What Are Promotional Emails?

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

ConvertKit

APRIL 26, 2021

Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can monetize their email list. Pullquote. (17:54)

Youtube 113

Youtube Email Marketing Features Deliverability 113

Martech

APRIL 9, 2024

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. Business email address Subscribe Processing. Why we care. Dig deeper: Adobe forecasts 4.8%

Features 103

Features Google Conversion Forecasting 103

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 117

Email Marketing Google Click Rate Marketing & Strategy 117

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing. The post This week’s AI-powered martech features, products and platforms appeared first on MarTech. Get MarTech!

Features 112

Features Click Fraud Product Advertising Agencies 112

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. The other piece of send time optimization isn’t just when to send an email; it’s whether to send an email.

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

Ontraport

JULY 9, 2019

You can now quickly create plain emails with stylized text and images with our new Simple Email. In this new email editor, changing your text styling is as easy as a click of a button, and you can add images that can be resized while you edit. The post Feature Release: Simple Email appeared first on The Ontraport Blog.

Features 75

Features 75

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Business email address Subscribe Processing. The post Google will start phasing out third-party cookies in weeks with new feature appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Features 131

Features Google Privacy Eye-Tracking 131

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Litmus

APRIL 17, 2024

And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) Gamify your emails with Scratch-Offs You asked and we listened. Scratch-Offs are one of the most-requested features, so here they are! Litmus is here to help you along the way.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

Features 100

Features Product Landing Pages Mobile Advertising 100

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Business email address Subscribe Processing. Scheduled posts. Live audio-only conversations. Get MarTech!

Linkedin 115

Linkedin Features B2B Marketing B2B 115

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98