Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Delphine Remy-Boutang, Worldwide Digital Social Media Marketing Manager at IBM Software Group, talked about Attracting the Right Leads using Social Media. Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Anyword

OCTOBER 4, 2021

In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche. That should include networking events, business expos, trade shows; you name it. Facebook Ads. When it comes to gaining more agency clients, Facebook ads are a great place to start. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

SmartBug Media

APRIL 6, 2023

Going to a trade show? Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Use HubSpot or your marketing database software to help. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. How much are they listened to? The Paradox of ABM.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. wilreynolds #pubcon.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Conversica

JULY 31, 2019

With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before. SummitSync Contacts: Jennifer Bowman. 321) 439-7419. jbowman@summitsync.com.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Connecting LinkedIn with your CRM and any automated lead scoring software you’re using can help you refine and customize your sales funnel. Connect to Your CRM.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Instead of them telling their CRM and automation software whom to include in campaigns, the technology will tell marketers whom to target. But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. Take trade shows, for example.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Schubert B2B

AUGUST 16, 2017

Take your PR to the next level by integrating it with your next trade show. Trade shows are a great place for you to use social media like Twitter, LinkedIn, Facebook and more. Use releases to publicize what you’re going to be doing at the trade show. Think Outside the Box.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

LeadSquared

SEPTEMBER 19, 2018

I am part of an ERP Software company, I would like to know how I can target my market (Natural and Niche)? Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Twitter search is a wonderful way to find leads.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch.

Examples 111

Examples Enterprise Management Work Management Conference 111

Excelsior Research

MAY 24, 2021

Strategies of B2B lead generation Lead generation software: With advancements in lead generation tools, it helps streamline the lead generation process and guarantees success. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Share on facebook.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Lead generation software: with advancements in lead generation tools, it helps streamline the lead generation process and guarantees success. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Share on facebook. Share on twitter.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Heinz Marketing

OCTOBER 12, 2018

Your product or service star rating, whether it’s on Facebook, Google or your own company page, hold considerable sway when it comes to your reputation (and sales figures). B2B transactions are often more costly than most B2C purchases — buying software for a whole firm is a little different to choosing a restaurant.

Trends 97

Trends Marketing Automation Services Top of Funnel Paid Search Agency 97

LeadSquared

MAY 2, 2017

I am part of an ERP Software company, I would like to know how I can target my market (Natural and Niche)? Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

I am part of an ERP Software company, I would like to know how I can target my market (Natural and Niche)? Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Twitter search is a wonderful way to find leads.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

BOP Design

DECEMBER 10, 2019

The tools and technology you would like to use (Email automation, marketing software, lead tracking technology, SEO tools, etc.). Even if your B2B marketing strategy will focus on off-line activities like trade shows, promotional events, or direct mail campaigns, it’s essential to have a strong foundation: A professional B2B website.

Marketing Agencies 2 69

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 69

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 71% said Twitter, while 54% each mentioned Facebook and YouTube.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

JANUARY 31, 2018

Trials of on-premise software were rare. Hardware and software were also much more differentiated a few decades ago and were only updated annually, so the choice between one product and another was higher-stakes. Trade shows. As a result, a boardroom demo was a pretty big deal -- and usually included a bit of theater.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Webbiquity

JUNE 15, 2010

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. Share this on Facebook.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The duck has 165,000 facebook fans in the US. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Share this on Facebook.

Social Media 100

Social Media Media Business Paid Search Agency 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? “help desk software&# instead of the product name). Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Outgrow

SEPTEMBER 8, 2022

Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. . So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there. The Intro!

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Think about your last trade show or live seminar. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48