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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. The best opportunity to kick off that effort was at the NRF Big Show. Branding the devices as SeeMore 3D and SeeMore 2D and the new software as QueueIQ. The fun didn’t end at the trade show.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers. What does email marketing software do? Market reach. Better metrics.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

Here’s the story of James Creech and the team behind Paladin Software. Today, I’m talking with James Creech from Paladin Software. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. The Discussion. Forget the fatigue. Welcome, James!

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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. OB: Walking trade shows where the exhibitors were our target market. You can connect with Orrin Broberg on LinkedIn and Twitter.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Adobe Experience Cloud Blog

Delphine Remy-Boutang, Worldwide Digital Social Media Marketing Manager at IBM Software Group, talked about Attracting the Right Leads using Social Media. Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. What’s in the FUNNEL?