Event Marketing: How a technology start-up made a trade show splash booth-free
markempa
JULY 8, 2013
But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. The best opportunity to kick off that effort was at the NRF Big Show. Branding the devices as SeeMore 3D and SeeMore 2D and the new software as QueueIQ. The fun didn’t end at the trade show.
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