Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

AUGUST 7, 2013

We also know that search and social media are only getting more and more competitive, so you’re going to need all the help you can get to be noticed. What you may not know, however, is that your video content can actually help you stand out from the crowd in search results and social media.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

OCTOBER 7, 2019

While the majority of Hootsuite’s online education focuses (unsurprisingly) on social media, there are some great video nuggets to be found. Plus, there’s a lot of value in understanding what works well on social media—one of the biggest channels for digital video content—when creating video. Facebook Blueprint.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

OCTOBER 7, 2019

Hootsuite Academy While the majority of Hootsuite’s online education focuses (unsurprisingly) on social media, there are some great video nuggets to be found. Plus, there’s a lot of value in understanding what works well on social media—one of the biggest channels for digital video content—when creating video.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

DECEMBER 12, 2017

Drive Demand on Social. Leverage existing video content on social media to reach new audiences and drive people towards a specific CTA ! Short, promotional videos on social help to drive engagement in other campaigns, programs, and assets. “People look 5x longer at video than at static content on Facebook and Instagram.”

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

AUGUST 14, 2020

Open captions are great for social media videos, since viewers will see the captions as they scroll through their feed. 85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). Open Captions: These captions are baked directly into the video itself. Learn More.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

MAY 16, 2021

So we have to be really clear on what we want them to know about us.” – Steve Jobs, Founder, Apple ( Tweet this! ) “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

OCTOBER 18, 2018

Recommended Length: 15-60 minutes Social Videos What better way to connect with your audience than through their favorite social channels? Short and sweet videos are perfect for engaging with your audience on social. It all depends on what you’re presenting and how you want to present it.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

MAY 16, 2021

So we have to be really clear on what we want them to know about us.” – Steve Jobs, Founder, Apple ( Tweet this! ) “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

AUGUST 28, 2017

To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social. The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. Customers Want Faster Support.

Service 61

Service Trends Paid Search Agency Gartner 61

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. Show up more in social feeds. So why would you want to try and video to your plate, too?

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

JANUARY 7, 2020

Social Ads 4. Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media. A live-action sketch could work well for a social ad.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

JUNE 8, 2020

Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon. . Facebook: /TellyAwards . Find The Telly Awards Online: Website: www.TellyAwards.com. Twitter: @TellyAwards . Instagram: @TellyAwards . YouTube: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Interview Other Influencers. Twitter: 17 minutes. Snapchat: 17 minutes. Upload Frequently.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

APRIL 24, 2015

Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Look out YouTube. Let that sink in for a moment. Here’s what I’m thinking: 1.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

JULY 14, 2015

For your social channels, length plays a big role – the shorter the better, and Facebook has the added bonus of stripping out sound unless a user explicitly clicks play. If you’re using your social channels as a main driver of views to your video, make sure you’re taking this into consideration before you hit record.

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

FEBRUARY 1, 2019

It’s also not social media posts. After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. Click through rates (CTRs) for display ads have hit at an all-time nadir, at 0.05% —that’s one in 2,000 people.

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

SEPTEMBER 17, 2015

This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Search Engine Optimization and Social Media Optimization. Formatting.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Don’t forget to use social media, and engage sales teams to reach out to key accounts. Share these clips on social media or within a Vidyard playlist. How to Record a Webinar (Hassle Free).

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 8, 2020

Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon. Find The Telly Awards Online: Website: www.TellyAwards.com Facebook: /TellyAwards Twitter: @TellyAwards Instagram: @TellyAwards YouTube: /TellyAwards The landing page for our 2019 Holiday Video Campaign.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

FEBRUARY 1, 2019

It’s also not social media posts. After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. Click through rates (CTRs) for display ads have hit at an all-time nadir, at 0.05% —that’s one in 2,000 people.

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

JANUARY 7, 2020

Social Ads 3.2 Airbnb: The Social Ad 6.5 Email : Send promos directly to prospects or contacts—videos get more emails opened Social Media : Where the eyeballs are! Sign Up Free Types of Promo Videos Social Ads Promo videos are ideal content for paid ads on social media. Contents 1. Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

OCTOBER 2, 2015

Social Proof. If you show that others endorse, support, or use your content on your landing page, this will help to add some social credibility. Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Vidyard

AUGUST 14, 2020

Open captions are great for social media videos, since viewers will see the captions as they scroll through their feed. Learn From the Pros Vidyard’s Social Media Manager Charlie Rogers shows how open captions make an Instagram video engaging, even if your sound is off. Learn More What Are the Benefits of Video Captions?

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Don’t forget to use social media, and engage sales teams to reach out to key accounts. Share these clips on social media or within a Vidyard playlist. Would you click attend?

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. LinkedIn Facebook and Twitter are great for getting noticed when people are engaging socially.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

DECEMBER 22, 2017

Plan Out Holiday Social Media Campaigns. Social media can be fun for your target audience as well as your employees. Maybe you can partner up with a local coffee shop or restaurant and give away a coupon or gift card to anyone who comments on a photo or likes a post on Facebook. Either way, make it special.

Product 61

Product Merchandising Social Media Resources 61

Vidyard

JULY 19, 2018

The biggest uptick for us has come in social, and customizing video for social. .” – Daniel Sendecki, the Director of Brand & Creative at Uberflip “At SolarWinds, I know there’s a big demand for video, so it just never stops. At any given time we have probably 50 to 60 video requests in our queue.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Nurturing Your New Video Leads.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

DECEMBER 19, 2016

Maybe you have a video or five on your website, maybe you’ve posted them on social media, and interviewed some industry leaders. The Social Cyclone video. The Social Cyclone video is also part of the Attract stage. for Facebook, create a video that works well without sound). Want to see an example of a Social Cyclone?

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

FEBRUARY 15, 2022

Hundreds of new videos helped boost the performance of email campaigns, drive more qualified leads to live and virtual events, convert more prospects from their website and social media channels , and even win innovation awards from partners Autodesk and Bluebeam.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Keep an eye on your social feeds over the next few days – I guarantee you’ll see at least a few #BestBuds.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50