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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

The result is brand relevance and search engine visibility. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Insiders

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220
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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. You ask the group, “What have you been reading? Image Source.

Hubspot 101
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The Ultimate Guide to Direct Response Marketing

QuanticMind

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Read on for answers to all these questions, and more! On what channels is it best to deploy?