Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

ClearVoice

MARCH 25, 2022

Facebook App updates: Facebook Reels makes its debut globally. Everyone is familiar with Instagram Reels, but now Facebook is adding the feature to its platform. Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively.

Social Media 52

Social Media Facebook Media Youtube 52

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Users in a handful of countries already have access to LinkedIn Stories. Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. More than two-thirds of adults in the United States use Facebook. ( Facebook ). eMarketer ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. First, Facebook announced you’d no longer need a college email address to join the platform. Second, Facebook introduced the News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Now, search engine algorithms rank webpages higher if they appear to be the best answer to users’ questions. Get started today – and generate more traffic and leads for your business.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. You can also generate an immediate response or action with the right kind of content.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. Not just writing tools but image generation, video generation, audio generation and analysis. Do you use Grammerly?

Marketing AI 115

Marketing AI Training Marketing & Strategy User-Generated Content 115

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. This change could be really good if it pulls people back to the OG platform or really bad if it continues to drive users to other networks. Spotify adds new Facebook sharing option.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Daily Active Users (DAU).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 105

Ethics Marketing AI Multivariate analysis Paid Search Agency 105

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. But it’s well worth thinking beyond the email newsletter and the Facebook post. Get started today–and generate more traffic and leads for your business. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. By using a Facebook Group to share exclusive discounts for members.

Social Media 126

Social Media Social Marketing Examples Planning 126

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. Incorporate feedback.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Magisto

JANUARY 13, 2020

Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts). Video’s popularity isn’t restricted to YouTube, either. Podcasts keep trending upwards.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JULY 19, 2022

You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. Users : Who is seeing the hashtag?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. The second step to reducing friction is displaying user-generated content.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ConvertKit

MAY 28, 2021

This tool creates unique referral links for each user and allows you to manage a tiered reward system with ease. Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Leverage user-generated content. Image via Sparkloop.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

ClearVoice

AUGUST 14, 2023

The difference now is that AI helps generate content and targets ideal customers. It might also mean producing a finance podcast on niche issues relevant to customers. They built an effective social media marketing campaign by creating social media content for both Facebook and YouTube. Engage with the community.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Encourage User-Generated Content. User-generated content inspires your community to create and share content about your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Kevin Indig

NOVEMBER 6, 2023

Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. Smash them instead, with timesaving tools like reusable assets and shared libraries, managed in a user-friendly workspace. Key Google executives know users aren’t happy.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Navigate the Channel

JUNE 19, 2023

The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them. Let your audience know about your valuable content to generate interest and drive traffic. How do you decide what to use first and most often?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

seo.co

JANUARY 10, 2022

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. This, in turn, enables buyers to make faster and informed decisions and ensures that users feel heard and are treated as individuals.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

seo.co

MARCH 28, 2021

By learning how to generate and manage these leads, you can accelerate your results. You probably have a pretty decent idea of what actually constitutes a lead, but before we dig into lead generation too deeply, let’s clear the air. A random Facebook user who sees your post in their news feed is not a lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Valasys

AUGUST 7, 2023

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. A UGC could be anything ranging from an image, video to a testimonial or a review, and even a podcast. What are the benefits of User-Generated Content? But what exactly is it?

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Heinz’s partner agency used out-of-home advertising and social media campaigns targeting big influencers to generate awareness for the new product.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52