Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Can you tell me more about that process?

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Outbrain

SEPTEMBER 27, 2019

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than two-thirds of adults in the United States use Facebook. ( Facebook ). More than 90 percent of social media marketers use Facebook for advertising.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

JANUARY 21, 2015

TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. Today, advertising agencies are absorbing the impact of programmatic buying (where publisher banner ad inventory is bought and sold to brand advertisers in an online marketplace).

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. It’s plain to see that many of you in similar positions are choosing to spend on social advertising. Marketers are, without question, spending on social advertising.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Before the era of social media, advertisers measured success through impressions and estimated reach. Influencer marketing is word-of-mouth advertising amplified.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Show me what payments are.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Spiralytics

MARCH 13, 2024

On top of this, she is also a model for bikinis and is the face of JAG Jeans, with advertisements showcasing the JAG Ivana Jeans. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Ivana Alawi (@IvanaAlawi) – 17.4 Alex Gonzaga Official (@AlexGonzagaOfficial) 13.5

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. Time spent on mobile devices is on the rise. India has specific laws related to influencer marketing and even dictates hashtags that advertisers must use, including #Ad, #Sponsored, #FreeGift, #Employee #Partnership, and others. Today, we are living on a truly global planet.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Navigate the Channel

JULY 21, 2023

As a result, traditional advertising has been analyzed more than ever. Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. With regard to digital advertisements, 4.6

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

APRIL 23, 2015

As far as the company is concerned, brand storytelling is a success. Joe did see the content in his Facebook feed—several times, in fact—except the first time he saw it, his mobile device took too long to load the content, causing him to navigate away. Reality check. The end result? What if companies did something different?

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Contently

SEPTEMBER 10, 2018

This is true whether we’re talking about social advertising, sales enablement, product marketing, or a pitch deck. Instead of just praying to the Google and Facebook gods, brands are starting to think about how to use the real estate they already control to distribute content. That’s a mini-Netflix-size advantage.

Content Marketing 119

Content Marketing Content Gartner Lock-In 119

Content Standard

JULY 18, 2016

Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Silent video isn’t unique to Facebook. But not all companies are keeping up with the trend.

Facebook 40

Facebook Video Marketing Paid Search Agency Advertising Agencies 40

Content Standard

APRIL 25, 2019

Chatbots can also educate supporters with news updates and interactive quizzes, mobilize them with action alerts and rapid response initiatives, gather signatures for petitions, launch get-out-the-vote operations, and issue fundraising appeals.

Digital Transformation 85

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 85

Contently

MAY 3, 2017

As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Marketing Insider Group

OCTOBER 8, 2013

Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. Content is the new advertising.

Brand Identity 100

Brand Identity Branding Mobile Advertising Storytelling 100

Martech Advisor

NOVEMBER 18, 2019

We associate marketing with witty advertisements, spectacular billboards, and quirky taglines. If you choose to drive traffic to your portal from a social media site such as Instagram or Facebook, you will start with budgeting and audience targeting – which is science and numbers. You must be in marketing!

Mobile Advertising 85

Mobile Advertising Creativity Marketing & Strategy User-Generated Content 85

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

Social Media 141

Social Media Activities Media Skype 141

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. Advertising is reaching out and it only makes sense that your videos appear where your audience is. ? Instead, the aim is to drive engagement through compelling storytelling. Prioritize mobile viewers. s 20/20 Vision for Mobile Video report.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Marketing Insider Group

NOVEMBER 19, 2014

’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with little or no effort such as signing an e-petition ) , and budtender , (the person who dispenses marijuana at a dispensary.). Native advertising. Storytelling. Thought leadership.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

DECEMBER 22, 2014

Content and data are the important components flowing across the digital, social and mobile web. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. TV advertising budgets will decline by more than 10%. So content will become targeted and more personal!

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Biznology

OCTOBER 24, 2014

Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. Lesson #1: Expand Your Audience.

Small Business Marketing 80

Small Business Marketing Planning Business Mobile Advertising 80

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

DECEMBER 19, 2013

Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc. So what does this mean? Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Content Standard

NOVEMBER 30, 2018

Artificial intelligence and machine learning are making it possible to fine-tune product advertisements, resulting in more intelligent display and re-targeting campaigns while also generating better suggestions on your e-commerce site, according to Marketing Dive. Cohesive storytelling is a priority across all channels.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Multi-Touch Attribution Trends 93

Content Standard

APRIL 26, 2019

Facebook’s troubles have been well publicized in the last 12 months—from changes in its news feed algorithm wiping out brand reach seemingly overnight, to the data privacy scandals and the fake news issues. ” function to help users better understand and control what’s being displayed to them.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111