Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

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Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

MAY 7, 2015

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Meaningful Engagement.

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Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Paid social , meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But Google, Facebook, and Amazon aren’t untouchable. Google, Facebook, and Amazon are all content generators , and they have all paired ads to that content. Facebook disrupted communication.

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Advertisements Advertising Amazon Mobile Advertising 130

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

Lead Generation 48

Lead Generation Facebook Peer-to-peer Generation 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. This begs the question, “Is it even open to us?”

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Facebook Content Marketing Planning B2B Thought Leadership 48

Sprout Social

NOVEMBER 11, 2021

While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

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Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Are there any updates you use that I missed?

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Linkedin Tools Mobile Advertising Network Marketing 134

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. And once I read those, I’ll decide which ones to share to my social networks. Later, I’ll read articles and decide which I’d like to share to my social networks. Social Scheduling via Buffer. COST: Free.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

MAY 2, 2011

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. And for good reason, as this added functionality brings us a new way to share our content socially. . This button then allows users to share the selected content with an individual or group of individuals through their Facebook inbox. .

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Facebook Email Marketing Paid Search Agency Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2012

by Jason Miller Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. As Facebook inevitably becomes better at lead generation , B2B marketers are going to be forced to spend more time and money on them as well as on social overall.

Facebook 48

Facebook B2B Marketing B2B Mobile Advertising 48

KoMarketing Associates

JUNE 8, 2012

How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. Mobile Marketing by the Numbers.

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Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

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Social Media Sales Leads Top of Funnel Conversion 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. With Facebook Custom Audiences, you can deliver targeted ads to people already in your system.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Facebook ROI 48

Adobe Experience Cloud Blog

JULY 6, 2018

Regardless of the social network , you’re on, you want your ad copy to drive engagement. I once worked on a Facebook ad campaign that generated free trial requests, but my sales team was inconsistent in recording their interactions with prospects. There are several critical factors in this process: Copy.

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Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Convince & Convert

APRIL 19, 2017

With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. In 2016, it launched a social advocacy program , and the results were extraordinary!

Social Media 111

Social Media Trust Marketing Paid Social Agency Click Rate 111

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Try Facebook Lead Ads. How are you reacting to the news?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

Social Media 100

Social Media Media Case Study Case Studies 100

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only). Facebook is even predicting that by 2021 all of their content will be video content. Say goodbye to reading.

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Paid Content Video Marketing Marketing Automation Services Bandwidth 77

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Lead Nurturing: Greater visibility (and communication of this visibility) into how social media impacts lead nurturing activities with prospects. Social Network Analysis. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Let’s take a look at a new solution—Facebook Lead Ads.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 29, 2017

The two studied the cluttered yet embryonic photo-sharing app marketplace and realized there was an opportunity to develop a filter-based app that also boasted a social network. Facebook eventually purchased Instagram for $1 billion. Do you have a great example of growth hacking—either in your organization or outside of it?

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Startups API Budget Programs Lead Ranking 134

Oktopost

DECEMBER 13, 2020

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Social media being the third-largest engagement channel just after email and website. As already mentioned, over haIf of your target buyers are active on social networks.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Hubspot

MARCH 3, 2020

Users of Grow.com software are able to access full visibility of engagement for social accounts. The tool connects to HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office, so you can combine the software with any other tools you use for social monitoring or listening. Price: Contact for pricing.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Vidyard

FEBRUARY 22, 2017

Everyone always wants to jump on the bandwagon of a new network or a new channel, but it should be more about focusing on where your audience is and focusing on the conversion rate of your audience. Sure having Facebook, Twitter, and all these social networks is great.

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Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Adobe Experience Cloud Blog

MARCH 1, 2018

Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? An anti-social media sea change may be on the rise. The post Why Experiences Win Over Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Opt-out Touchpoints Opt-in Social Media 134

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. Social sharing takes effort, so explain to them why it’s worth it! Share them in the comments below!

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Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Paid Search Agency Ads Budget Programs CTR 133

KoMarketing Associates

JANUARY 26, 2016

Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. Each social network is different and not every post you write can be conveyed appropriately when shared. Because it’s awesome!

Social Media 96

Social Media Media B2B Tips 96

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Unless of course you pay to promote your Facebook updates. How do they interact?

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Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 1, 2013

You get excited when you cross a certain threshold of likes on your Facebook page. You give yourself a high five when people personally tell you how great one of your social posts was. You’re not surprised when Facebook announces that they’ve changed their algorithm once again. Social Media' ” 15.

Social Media 48

Social Media Social Marketing Media Paid Search Agency 48

Customer Experience Matrix

FEBRUARY 5, 2015

social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. Perhaps having agencies run them is the real solution instead.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Valasys

JULY 1, 2021

l) Optimized Social Outreach. Marketers can also employ the segment and score-based activity within their social networks. This helps them to optimize engagement with the help of social programs such as referrals, sweepstakes, and social share buttons. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52