Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

AUGUST 26, 2011

million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We We believe 60% of our Facebook fans are prospects,” Weiss said. She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. My e-mail, calendar and many of my documents live in the cloud. My work setup includes four monitors powered by two PCs, each running voice recognition software.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” Many of the 11,000 members of the Facebook group didn’t.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 9, 2011

I stopped all e-mail to my staff.” But the network is more than an e-mail replacement. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. The social network “has became our primary form of communication,” Marx said. “I

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. If you want to hear more, e-mail curious@cithread.com or visit the website. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

“I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. These fears are legitimate, but we’ve heard them before.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Post your review on Amazon or tell us what you think on our Facebook page. Consumers almost never face issues of this magnitude.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

Even conventional research tools like mail surveys and focus groups still have their place, Paine argues, despite the fact that many people consider them to be passé. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50