Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 104

Public Relations Stats Work Management PR 104

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

ClearVoice

JUNE 22, 2021

Do your research first. If the article appears on a news site, it’s unlikely a freelancer will update it simply to get you the link. Shallcross managed to attract more link-sharing than nearly any other article I’ve written. Are you a link builder or a link pusher? Offer content.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

KoMarketing Associates

OCTOBER 18, 2016

The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Link building is a critical element to successful digital marketing initiatives. Hootsuite is one of the most popular tools for managing social media, and for good reason. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 24, 2014

Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Email Marketing. Here are two of her more recent presentations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10+ Essential Research Reports & Guides for B2B Marketers. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10+ Essential Research Reports & Guides for B2B Marketers.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. Our Facebook and Twitter ads (with our ad spend and CTR).

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Webbiquity

OCTOBER 4, 2022

Direct: This comes from people either typing in your website URL or clicking a bookmarked link. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

Paid Content 329

Paid Content Paid Search Agency Advertising Agencies Planning 329

Webbiquity

AUGUST 5, 2010

On Facebook, show a little of your personality – the carbon-based life form behind the blog. SEO’s Magic Bullet by PR 20/20. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Share this on Facebook.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Moz

MAY 17, 2020

Doing some research, I discovered that positions three and four for this query had CTRs of 1.1% Have you tried to convert mentions to links months after a PR campaign ran? They are not worse off than men when it comes to seeing badly at night, but our research showed that they are more ready to do something about it.

Case Studies 73

Case Studies Case Study Studies SEO 73

LeadSquared

FEBRUARY 10, 2016

What is the most time effective way to research for content with respect to what’s trending, so i can write very good content that’s time bound as well? Does google penalize this sort of link building. But it wouldn’t really help in link building either. Newsjacking & Topic Selection.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Moz

NOVEMBER 12, 2019

This stage often encompasses online research. Invest some time in link building, in order to show Google’s algorithm how influential your site is and boost your authority and ranking. Here are a few tips: Use Moz’s “Find Opportunities” feature to locate sites which are linking to your competitors and not you (yet).

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Planning Ad Building 48

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

flux.la

FEBRUARY 1, 2020

Helps You Earn Trust and Credibility Every internet user begins their research for information on a search engine. That being said, you may need to work on your keyword research to increase your web page traffic and rankings. Keyword research is a vital element of SEO. Getting Started with Keyword Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Here’s some proof: the top YouTube video on marketing strategy is all about doing getter Instagram and Facebook ads!

Paid Content 281

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 281

Valasys

MARCH 16, 2020

Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020. Embracing link-building strategies for B2B Marketing is not just confined to merely getting links to your website.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MARCH 29, 2011

As SEOs I think that we shouldn't be so obsessed with only getting "followed" links. If a link is from a strong site and will pass traffic then I think you should go and get it. Example: during an competitive research about travel to Patagonia related web sites, I saw that the one that was ranking first in Google.it

SEO 28

SEO Wikipedia PageRank Lead Scoring 28

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Shortly after I started at Moz, within the first week, they had put me in this position. I realized at that moment, SEO is done one page at a time.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Shortly after I started at Moz, within the first week, they had put me in this position. I realized at that moment, SEO is done one page at a time.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Moz

MARCH 24, 2021

Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group ! Cue the tightrope walkers!).

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. Your agency should be able to fully understand your marketplace, your target audience, your competition, and the kind of brand identity you’re trying to build. What Does a Reputation Management Company Do?

Paid Search Agency 105

Paid Search Agency Enterprise Management Work Management Marketing Management 105

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 17, 2009

Or perhaps something more serious, like spying on your competitors or conducting global economic research? WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. LookupPage This is an essential site for personal online reputation management.

Tools 20

Tools Best Practices RSS Adwords 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

AUGUST 24, 2021

Keyword research. Link acquisition. For instance, the Enterprise SEO platform SEMrush offers a group of marketing tools such as the Site Auditor, The Position Tracker, The On-Page SEO Checker, The Link-Building Tool etc., Dive Deeper: SEO Keyword Research Made Easy in 2021. Link Building Report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

seo.co

JANUARY 3, 2021

Think of it as the PR arm of your business, reaching out to the marketplace and telling them, “Hey…over here!” Competitive research. Research shows that people prefer “standard” websites that are relatable. Proper keyword research. Link Building. Finally, we come to link building.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

AUGUST 21, 2023

Research each role to get a general sense of what they do, their goals, and their pain points. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

MARCH 26, 2012

David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” because it is unique, inspirational or entertaining) and encourage sharing on networks like Facebook and Twitter. Likelihood to Click by The Daily Numbers.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

accelerate agency

AUGUST 10, 2021

Customizable Facebook and Instagram ads, so marketers can reach their audience wherever they’re browsing. Standout feature: You know that customer who sent your business a support request via Facebook Messenger? Ahrefs can help you research over a billion web pages to find domain rankings, referring domains, and more. .

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

seo.co

JANUARY 27, 2022

And if you create content that’s truly valuable, you should naturally attract links. That’s the concept behind link earning, but the mechanics are a bit more nuanced. Paid Links vs. Earned Links. In the world of link building, there are a couple of basic categories. Let’s explore them. Work With Influencers.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Brandpoint

JUNE 12, 2019

On the flip side, if your Facebook is followed by mainly employees and their families, a bottom-of-the-funnel video on the nitty-gritty of your industry wouldn’t make the most sense. Link building & SEO. Be strategic of what content you’re putting where. Guest blogging.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Hubspot

MARCH 1, 2018

Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. Step 1: Find a Keyword.

Youtube 76

Youtube Lead Scoring Lead Ranking eCommerce 76

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S. Twitter and SEO.

Twitter 100

Twitter Tactics Tools Tips 100

accelerate agency

FEBRUARY 16, 2023

Customizable Facebook and Instagram ads, so marketers can reach their audience wherever they’re browsing. Standout feature : You know that customer who sent your business a support request via Facebook Messenger? Ahrefs can help you research over a billion web pages to find domain rankings, referring domains, and more.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52