KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Use target keywords in titles. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Keywords in Body Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Evaluate Top SERPs. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

seo.co

JANUARY 3, 2022

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). This means having the correct address, phone number etc.,

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

MARCH 31, 2023

Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” Let’s say you want to generate widget content for Facebook or Twitter.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Stevens & Tate

FEBRUARY 8, 2022

By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand. SEO is the process of optimizing your website and content so that it appears as the top result for relevant keywords in search engines. Number of visits. Page load speeds.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Optinmonster

MAY 16, 2023

Involves keyword research and page optimization to align your website’s content with user search queries. Link Building (Backlinks) Link building is the essence of off-page SEO and is the most important off-page SEO technique for any website aiming to rank higher on the search engine results pages (SERPs).

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Go beyond Facebook or Twitter posts. Reviewing your search engine optimization strategies/SERP ranking.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. How can my company optimize our website to rank higher in SERPs ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Stevens & Tate

SEPTEMBER 9, 2022

This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches. That one person who shares your blog post on Facebook, for example, may not end up using your services. Reputation matters.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Magisto

JANUARY 13, 2020

Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. SERP Position 0 ranking. SERP Position 0 ranking. What is position zero though?

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Navigate the Channel

FEBRUARY 9, 2021

Keywords, key phrases, and localized information are particularly important in the context of search engine optimization or SEO for short. This SEO push will gradually move your website up the search engine results pages or SERPs for short. . Be mindful of the optimal keyword density. Search Engine Optimization (SEO).

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Valasys

APRIL 11, 2023

Announce via social media channels like Facebook, Twitter, Instagram, and LinkedIn – don’t forget to include links back into your site so readers can easily navigate from these platforms back onto yours! They recommend using no more than 1-2% keyword density for most instances.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Unbounce

APRIL 10, 2019

Click here to share it on Twitter. I’d also recommend using Facebook Pixels to retarget people who have shown interest in your business before and have a strong chance of converting at some point. There’s plenty of proof this works, including this case study from Facebook Business. Promote Your Content More Strategically.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads. One of my favorites for lead generation is Facebook Lead Ads. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). Don't believe me? and as a result, a ton of noise.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Keyword research: Develop a list of core keywords that the content will be geared towards.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 11 min read Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. However, when you look at the SERP, the top articles are educational in nature. However, when you look at the SERP, the top articles are educational in nature.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. While you can see some keyword data in Webmaster Tools, Google no longer provides search query info to site operators.

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Audit Your SERPs.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120